5 Best Ideas How Videos Can Improve Your Website Conversions

Videos can be a powerful way to communicate with your customers and persuade them to buy your product or service. A survey of 1,000 people found that 92% of people believe that video content is more engaging than text content, and the majority of people would rather watch a video about a product than read about it.

Videos are also an effective way to get your message across when you don’t have the time to produce long-form content. Video is a new trend in marketing, but it seems everyone has jumped on the bandwagon to try and use video in their marketing. If you want to stand out from your competitors, try investing more in one-on-one customer care and providing high-quality content. It’s not the only benefit. Video can also help you increase conversion rates because the content is more interactive and builds trust with customers at crucial points of the funnel.

It’s essential to think about a website visitor who wants to progress into a potential customer. If that’s the case, you would want to give them more chances to convert! Consider implementing one of the five proven tactics mentioned later in this blog.

What Will You Miss by Not Creating Videos?

In this section, we will talk about the benefits of creating videos. We’ll also see how you can use videos to promote your business and use it as a part of your marketing strategy.

We live in a world where videos are the most popular form of content. They are everywhere, and they can make your business stand out from the crowd. Video marketing is not only about uploading videos on YouTube, Facebook or Instagram; it’s about creating a video for your website too. If you don’t have a video on your website, you’re missing out on 75% of all internet traffic. Video marketing has become more popular than ever before. It’s because of the power of visual content and how it can help you to tell your story in a way that will connect with your audience.

You may think that creating videos is a difficult task. However, you can make a video in as little as 10 minutes with the right online video editor tool and basic video editing skills. This article will show you how to create incredible videos without any skills or experience needed!

Top 5 Ways to Improve Your Website Conversions Using Videos

Video marketing is one of the most popular ways to promote your product or service.

The following are five ideas on how videos can improve conversions on your website.

1) Explain Complex Concepts

Our world is changing, with challenges becoming more difficult to navigate. This has created a need for new strategies and approaches for solving them. One potential answer is the emerging field of machine learning. But at the same time, we’re fighting for space in a populated medium and have to shape stories, so they can be consumed quickly constantly.

Microsoft’s latest research found that an average person’s attention span has shortened to 8 seconds. Thus, you don’t have much time to engage the audience. If you find it difficult to describe the very complex topics simply, then this is for you. When conveying complex ideas, you should think about what you’re saying and how you say it. Fortunately, videos are there to make your messages understandable in a matter of seconds.

2) Demonstrate a Product or Service

In this day and age, it’s impossible to go anywhere without hearing people speaking about video content marketing. It has become widespread, as video content is often one of the most effective ways for small businesses to market their products.

Technology is changing the way that people visualize and consume things. A new study by Wyzowl found that 69% of people would like to watch a short-spanned video about a company’s services or products versus reading text-heavy content that takes longer to digest. With 84% of people saying they’ve been convinced to decide on a purchase based on the videos of the brand, it’s clear that in the future, video marketing will become an essential part of business, and the demo videos about the products are one way for brands to take advantage. There are several video editors you can choose for this purpose.

Imagine trying to describe financial matters to an audience that does not have any prior experience or understanding of the topic. They’ll lose interest the moment it gets technical, unless you present it in a unique and easy-to-understand manner. Videos are a great help in this case.

3) Customer Testimonials

Wise marketers know that the most persuasive and credible messages come from customers. The best way to prove your product’s value is for customers to tell their own stories about how it can solve their problems. Just because you believe your business offers the best shiny new services and flashy products, it doesn’t mean that you are the one offering the most credible information. So, when a message about your brand and product comes from an authentic customer, their review trumps all of the other sales tactics you could be using.

Users respond best to video testimonials. This type of content can generate a high level of trust when you combine it with the emotional impact of a video. A testimonial video is a much more visceral way of sharing an experience than a formal written review. A customer willing to talk about products in video format leaves an impactful, concrete story that is more authentic than just reading their thoughts. 

4) Enhance Your Website’s Content

One of the best ways to stand out online is through SEO. Boosting your search engine ranking (SERP) will allow you to get found by those looking for your services. For example, investing in SEO now could mean new clients shortly. Regarding SEO, making sure that your site is easily accessible by Google and other search engines will help you stand out. This has a snowball effect, and the more people who see your website, the more likely you are to generate new customers.

There are a lot of SEO strategies to choose from, but adding video content is one of the most powerful ones. Videos can rank in search results, so not only will you be increasing your organic traffic with your video content, but it may also rank highly and drive targeted traffic back to your website. 

Google sends its web-crawling software (known as Googlebot) to read through each site when determining rankings for websites. This way, it can categorize pages and decide whether they are relevant. This is how you ensure that Google recommends your website to the right audience. Google can’t “read” your video, so adding a text description helps the Google bot to understand what is there on your web page.

5) Bring Your Brand Personality to Life

Today, video is powerful and time-saving, so it should be the primary marketing strategy in your planning. You must engage with people as soon as possible, or else they will lose the attention to what you have to offer. Video is a great way to do this without taking up too much of their time. Crafting a powerful and engaging video might be your company’s competitive edge. 

Videos give off a more genuine and relatable vibe than traditional social media posts. Brands can highlight their creativity and connect with their consumers in new ways using imagery, music, and scripting. Businesses can leverage video for their branding needs. Video is an excellent medium for representing your company’s specific images or colors, which can be done quickly with animation.

You want the customer to know about your products and what it is like to work for your company. They will walk away from their experience with a whole idea of what we are.

Try by Yourself

I hope this article showed you how to use video to increase conversions. While certain types of videos may require a more professional touch, there are many ways you can create videos without any experience. Interviewing your customers on your phone or even allowing them to see a short video of your app or software can generate some interest and help you make a sale.