6 SEO Trends to Look for in 2023

The SEO industry is unpredictable. In addition, users’ needs are constantly changing, making it even harder for businesses to find what SEO strategy to apply to be at the top of the search list. Google algorithm updates continuously, forcing companies and their SEO teams to always keep an eye on trends.

So, if you run a business and want to benefit from SEO optimisation rather than spending time and money on unnecessary things, you will need to explore hot trends in SEO that experts predict to appear in 2023. In case you are wondering why to worry about some experts’ predictions, the answer is simple. Google recently revealed all the ranking factors, which are data-driven and based on factors leading this year.

Even though here you may find SEO trends that remain relevant, most of them are still new to the industry, making both worthy of exploring.

IndexNow (or Similar)

Experts found out that Google is the next one on the list of search engines which uses the IndexNow protocol. If you don’t know what IndexNow is, it describes an open-source engine used by various search engines to discover new content. In contrast to the conventional pull approach, IndexNow should include the push method.

Once your website is integrated with the IndexNow API, it is responsible for updating all content, deleting a post, or publishing a new one, while also pushing this information to the search engines. Therefore, it leads to faster and more efficient indexing, allowing search engines to avoid excess crawl load and make the entire process more energy efficient. 

Take Note of Google’s MUM to Improve Your Rankings

Google has long been putting efforts into improving the quality of search results using the latest technologies, like Artificial Intelligence. The biggest leap in this space appeared with the introduction of RankBrain. They also later took another approach by offering the Multitask United Model, also known as MUM.

Based on reports, MUM refers to the new Natural Language Processing Model, which is 1000 times more powerful than the previous one (BERT) and seems to be able to succeed in multitasking. This allows MUM to successfully analyse video, images, and text within over 75 languages giving users answers to complex search queries.

MUM combines various aspects of the search query to understand the sentiments, context, and, most specifically, the intent of the question to offer personalised, accurate answers. 

Opencart SEO

OpenCart is a free ecommerce platform. OpenCart SEO refers to a digital marketing strategy companies use to improve the search engine visibility of OpenCart websites. This strategy uses search engine optimisation of URLs for a product, category, manufacturer and information pages.

However, if you don’t have tech skills or an experienced SEO team, you will probably need an OpenCart SEO agency to make sure you get benefits out of the search optimisation and not waste resources. This trend is specific to companies working in the e-commerce niche, yet highly effective when knowing how to work with the OpenCart platform.

Core Web Vitals

As you may already know, Google is pushing website owners to offer a better page experience to the users. This was mainly done to make sure that any user visiting a page entering directly from Google search results shouldn’t leave the page due to poor page experience. As a result, the Page Experience Algorithm has long been here, yet core web vitals seem to become a vital addition next year.

It will also join the existing Page Experience signals, including HTTP, Intrusive Interstitial, and Safe Browsing, as well as mobile adaptivity and friendliness, to identify the rankings of all pages. Core Web Vitals refers to a set of 3 key page experience metrics that provide Google with data on how users experience the performance of individual pages on the web.

Passage Indexing

Google recently announced a new algorithm called Passage Indexing. This algorithm is perfect for anyone who regrets writing long-form articles that fail to drive traction. Based on a Google report, Passage Indexing uses natural language processing while indexing web pages, at the same time trying to understand the meaning of each passage on the page, boosting the results of your efforts. 

Localisation of SEO

Last but not least, the SEO trend is localisation. Since users are changing their needs and patterns, highly personalised and localised search results seem to be an excellent option for businesses looking to improve relevant traffic.

Therefore, you won’t need time to focus only on generating quality reviews on trusted platforms, spending money and resources on things that only damage your business and give a competitive advantage to similar enterprises. The market has already seen companies benefiting from country-specific content, where businesses decided not to focus on global search.

In fact, using localised keywords and meta titles and offering your services to specialised areas not only gives you an opportunity to rank higher and more efficiently but also leads to higher sales. That is because the search will be more precise and much easier, so the idea of designing your content on a website and using localised keywords is worthy of consideration in 2023.