7 Key Marketing Lessons from the Scandinavian Online Casino Industry

Online gambling in the region of Scandinavia has been legal and carefully regulated for a couple of decades. Digital casinos are thriving, and the industry is growing steadily. 

But there has been a significant increase in the number of online casinos operating in Scandinavia in recent years, leading to a more competitive landscape. As a result, Scandinavian online casinos have had to up their game in terms of marketing and promotion. 

In this post, we will go through some of the key marketing lessons that you can learn from the Scandinavian online casino industry.

1. Use attractive bonuses and promotions

Scandinavian online casinos offer some of the most generous bonuses and promotions in the industry in order to attract new players. They often provide matched deposit bonuses, free spins, and other promotional offers. 

It is important to have an attractive bonus or promotion in order to stand out from the crowd and attract new players. For instance, a brand new casino in Norway will always provide new clients with lucrative promo deals to make them stay there longer. Of course, it is important to make sure that the bonus or promotion is fair and square – there can be no room for improvisations, hidden fees, or unexpected costs.

2. Pay attention to SEO

SEO stands for Search Engine Optimization. It’s a process of optimizing a website for Google search with the goal of getting higher rankings in the search engine results pages (SERPs). The tactic is vital since the first five organic results account for almost 70% of all clicks. 

Scandinavian online casinos understand the importance of SEO and invest heavily in it. For example, online casinos understand that using keywords is critical to their success. They know the difference between seemingly same phrases such as “casino marketing strategy” and “online casino marketing”. 

The only way to boost an online casino is to understand user intent and adjust your SEO strategy accordingly.

3. Utilize social media

Social media platforms like Facebook and Twitter are extremely popular in Scandinavia, Norway in particular. Online casinos make use of this by being active on social media and promoting their brand through various channels. 

Social networks are a great way to connect with potential customers and create a connection with the audience. In addition, online gambling platforms also use social media for customer support.

4. Create a great user experience

Scandinavian online casinos focus on creating a great user experience for their players. They understand that a positive experience is essential for player retention. That’s why they make websites and mobile apps that are easy to use and navigate. 

In addition, they also offer a wide range of payment methods, fast withdrawals, and 24/7 customer support. All of these factors contribute to a great user experience which is essential for any online casino.

5. Focus on innovative marketing campaigns

Digital gambling platforms in Scandinavia are always looking for new and innovative ways to market their casino. They understand that the industry is constantly changing and that they need to adapt in order to stay ahead of the competition. 

Some of the most successful online casinos in Scandinavia have utilized creative marketing campaigns that have helped them stand out from the rest. For instance, one of the newer Norwegian casinos gives free spins to anyone who shares their post on social media. 

Another casino offered a discount to players who made a deposit using a specific payment method. The key takeaway here is that you need to be creative with your marketing if you want to succeed in the online casino industry.

6. Advertising is a must

Advertising is vital for any business, and online casinos are no exception. The vast majority of platforms spend most of their marketing budgets on online advertising, which is the most effective way to reach potential customers. 

They know that they need to be present on all major online channels, including Google, Facebook, and Instagram. Scandinavian virtual casinos understand that advertising is the key to success in the industry. They invest heavily in it and make sure that their ads are visible on all major online platforms.

7. Create clever content

Finally, online casinos in Scandinavia realized the importance of content marketing a long time ago. They know that they need to provide their players with valuable and informative content in order to keep them coming back. 

Some of the most popular topics include casino guides, game reviews, and insider tips. If you can create clever and original content, you will definitely stand out from the crowd and attract more gamblers than your competitors.

Final thoughts

The Scandinavian online casino industry is one of the most competitive in the world due to advanced marketing tactics. In this post, we showed you seven marketing lessons you should focus on. Are you ready to do it?