On a business trip to Russia in 2016 Alibaba founder jack ma ate lunch and listened as his executives praised the company’s success in the country.
Skeptical, he pulled a waitress aside and asked what she knew about AliExpress, the Chinese e-commerce giant’s international shopping site, according to a person who was there. She said she used it almost every week. Pleasantly surprised, Mr. Ma agreed to pump more resources into Russia, including dozens of employees from Alibaba’s Hangzhou headquarters, and later invest $100 million to set up a joint venture with three Russian corporate titans.
https://www.wsj.com/articles/alibabas-russia-venture-puts-chinese-e-commerce-giant-in-awkward-spot-11648123931?mod=pls_whats_news_us_business_f Alibaba’s Russia venture puts Chinese e-commerce giants in a tough spot