Alice McCall collapses with shops closing across Australia

Australian fashion brand Alice McCall has collapsed, hundreds of jobs at stake as shops close across the country.

The brand is selling remaining stock online via a clearance sale after going into liquidation, with stores in Sydney, Melbourne and Brisbane closed.

The brand was founded by Alice McCall in 2004 but has fallen on hard times during the Covid-19 pandemic.

In November 2020, the company went into voluntary administration.

In a statement posted to Instagram, McCall said: “After two decades, the Alice McCall brand is coming full circle. It’s time to close the doors and make room for a new chapter in my life.

“I want to say thank you to all the people who have worn, supported and loved the brand over the years.

Celebrity A-listers like Beyonce, Kylie Minogue and Kendall Jenner have all worn Ms McCall’s clothes.

Worrells’ Matthew Kucianski was appointed liquidator.

“This is a difficult time for everyone involved and we will do our utmost to support everyone involved throughout the liquidation process,” he said.

‘Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner and that all parties are kept informed of developments.’

The liquidator is encouraging Aussies to “support the brand” by getting involved in an online sales campaign.

Leading Australian designer Alice McCall (pictured above) has had her business collapse

A model wears an Alice McCall dress at Sydney Fashion Week 2019

Alice McCall stores (pictured above) will be closed across Australia

Alice McCall is just the latest in a long line of businesses across Australia to be crippled by a retail apocalypse.

Furniture seller Brosa went into liquidation last month, leaving $24 million in debt, with many customers coming out of pocket due to unfulfilled orders.

Last year, Soda Shades also fell into administration because it owed $2.3 million and blamed it on the Covid-19 pandemic.

Just a week before Sneakerboy collapsed with $17.2 million in debt to more than 100 creditors.

Source: | This article originally belongs to Dailymail.co.uk