Alice McCall collapses with shops closing across Australia
Australian fashion brand Alice McCall has collapsed, hundreds of jobs at stake as shops close across the country.
The brand is selling remaining stock online via a clearance sale after going into liquidation, with stores in Sydney, Melbourne and Brisbane closed.
The brand was founded by Alice McCall in 2004 but has fallen on hard times during the Covid-19 pandemic.
In November 2020, the company went into voluntary administration.
In a statement posted to Instagram, McCall said: “After two decades, the Alice McCall brand is coming full circle. It’s time to close the doors and make room for a new chapter in my life.
“I want to say thank you to all the people who have worn, supported and loved the brand over the years.
Celebrity A-listers like Beyonce, Kylie Minogue and Kendall Jenner have all worn Ms McCall’s clothes.
Worrells’ Matthew Kucianski was appointed liquidator.
“This is a difficult time for everyone involved and we will do our utmost to support everyone involved throughout the liquidation process,” he said.
‘Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner and that all parties are kept informed of developments.’
The liquidator is encouraging Aussies to “support the brand” by getting involved in an online sales campaign.
Leading Australian designer Alice McCall (pictured above) has had her business collapse
A model wears an Alice McCall dress at Sydney Fashion Week 2019
Alice McCall stores (pictured above) will be closed across Australia
Alice McCall is just the latest in a long line of businesses across Australia to be crippled by a retail apocalypse.
Furniture seller Brosa went into liquidation last month, leaving $24 million in debt, with many customers coming out of pocket due to unfulfilled orders.
Last year, Soda Shades also fell into administration because it owed $2.3 million and blamed it on the Covid-19 pandemic.
Just a week before Sneakerboy collapsed with $17.2 million in debt to more than 100 creditors.
Alice McCall’s full statement after hours
After two decades (20 years) I have come full circle with the Alice McCall brand.
It’s time to close the doors and make room for a new chapter in my life. I want to say thank you and give credit to all the people who have worn, supported and loved the brand over the years.
For me the brand embodied a lightness of spirit, the clothing was something to celebrate life in.
You’ve had fun, you’ve felt empowered and you’ve built memories by wearing your Alice pieces.
I would also like to thank all the people who have worked with the brand over the years, overall it has been a wonderful journey of love, laughter and light.
Taking a moment to reminisce, it sticks in my mind when someone shares their experience of wearing an Alice piece and how much the memory means to them.
That’s something I hold deep in my heart, the garment’s ability to make you feel good. It’s the art of dressing that I love. That emotional aspect. It’s that connection that stays with me. I also want to recognize the importance of small businesses in our community, they are the cornerstone of society.
We must remember to support one another, make decisions with our hearts and support one another.
We are united and stronger together. Through this account I will be paying homage to the brand and its history for the next week or so, a retrospective.
So please keep in touch. I also ask that you post and tag your own memories of wearing Alice. Thank you again for your support over the years, but now it’s time to say goodbye.
Source: | This article originally belongs to Dailymail.co.uk
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