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Lip masks — moisturizing versions of lip balm — are nothing new. Korean skin care brands have been making them for years. But every once in a while a new lip mask comes along and shocks us all at how genuinely awesome it is. And it sells out fast. This is what happened with Alpyn Beauty’s Willow & Sweet Agave Plumping Lip Mask. TikTokers have been writing about the soft, smooth, pillowy balm for weeks, and Sephora can’t keep it in stock.
Luckily we found the plumping lip mask at Credo, which makes sense considering Alpyn Beauty’s clean and sustainable philosophy. The brand consciously harvests its “PlantGenius Fresh Mountain Actives” from Jackson Hole, Wyoming, where alpine plants grow. Alpyn Beauty is also a certified plastic neutral brand (which means every product you buy helps clean up the oceans to offset its plastic footprint) and is a member of 1% for the Planet, which donates its proceeds to restoring national parks.
That’s one of the main reasons Willow & Sweet Agave’s Plumping Lip Mask stands out. The other is the ingredients.
The vegan, gluten-free and cruelty-free formula contains sweet blue agave leaf for hydration, hyaluronic acid to plump lips and seal in moisture, and willow bark to exfoliate and soften. “My dry, haggard, middle-aged lips are instantly plumped up,” says TikToker’s Sarah Urbanwit of the formula. She likes to leave it on overnight and says it leaves her lips “moist and covered.”
TikToker Jocelyn Martinez agrees. “This is amazing, especially if you have dry lips,” she says, noting that it can be used as a “repairing mask” at night. And TikTokers aren’t the only ones who love the lip mask. STYLECASTER Editor-in-Chief Alana Peden says it works on even the driest of lips.
“After months of winter, I reluctantly accepted that my lips were permanently chapped and therefore lacking in plumpness,” she says. “Most lip fillers are based on irritating ingredients that dry out your lips over time. I spent many prep hours trying to use a plumping gloss only to peel dead skin off my mouth at the actual event.”
“The beauty of the Alpyn Lip Mask is that you can apply it to your imperfect, dry, flaky lips and they instantly become and stay soft and voluminous,” she continues. “Plus, the formula feels soft and smooth, not sticky.”
Now hurry up and grab it before it sells out at Credo too. We’ll be keeping an eye on Sephora, of course.
https://stylecaster.com/beauty/alpyn-beauty-lip-mask/ Alpyn Beauty Lip Mask is going viral on TikTok and here’s where to find it