Amazon’s second Prime Day will take place from October 10th to 11th

Amazon just announced that it will be holding its second Prime Day event of the year on October 10th and 11th Prime Big Deal Days – is exclusive to Prime members and lasts 48 hours. However, you don’t have to wait until October to start saving. Amazon is already rolling out early offers and you can sign up for invite-only offers through the retailer’s website.

To help you prepare and know what to expect, we’ve answered some frequently asked questions about it Prime Big Deal Days below. We will continue to update this story as Amazon releases new information in the next few weeks.

frequently asked Questions

Amazon’s Fall Prime Day event is scheduled for October 10 and 11, 2023. It begins on October 10th at 3 a.m. EDT and lasts 48 hours.

Prime Big Deal Days is a Prime Day-level mega sale – discounts on items in various categories – that Prime members have exclusive access to. It is available this October to buyers in 19 countries: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the US and the United States kingdom

Sellers tend to reduce prices on products across all categories at Amazon sales events. However, during Prime Big Deal Days, we expect a focus on gift items like wearables, gaming bundles, beauty sets, and kitchen appliances. In recent years, other retailers have promoted early Black Friday and Cyber ​​Monday deals in October. This gives shoppers more time to buy gifts and spread their spending over several months.

Amazon also offers lightning deals during its sales events, which provide great opportunities to save. These limited-time offers give shoppers a short window of opportunity to purchase and pay. Even if you can’t really prepare for flash deals, be sure to browse them during the event and checkout quickly if something catches your eye – once flash deals become available, items tend to sell out quickly.

Yes, you need one Prime membership to shop the sale. If you are interested in joining Amazon Prime before the event, you can register online for a standard membership or discounted options students and those who receive certain types of government support. New members receive a 30-day free trial.

Last year, Amazon hosted two Prime Day-level events in a year for the first time – there was Prime Day in July 2022 and the Prime Early Access Sale in October 2022. The retailer will follow the same schedule in 2023, with Prime Day The sale will take place on July 11th and 12th and the Prime Big Deal Days sale is scheduled for October 10th and 11th. Amazon has not commented on whether it will permanently host two Prime Day-level events each year going forward.

Amazon doesn’t announce Prime Day sales, but Digital Commerce 360 estimates that the retailer generated $12.90 billion in global sales during the Prime Day event in July. This represents a 6.7% increase in sales compared to Prime Day 2022, which generated sales of $12.09 billion. The moderate increase from 2022 to 2023 is consistent with Amazon’s recent growth trends – Digital Commerce 360 ​​estimates that the last time Amazon saw double-digit year-over-year growth in Prime Day sales was between 2019 and 2020, as Prime Day sales rose 45.1%. According to Digital Commerce 360, the slower sales growth could be due to shoppers cutting back on spending in response to inflation.

Why trust Select?

Zoe Malin is an Associate Updates Editor at NBC Select and has covered Amazon since 2020. She has written the history of Amazon Prime Day at Select as well as a number of Amazon Prime Day sales articles. For this article, Malin researched Amazon Prime Day and referenced Select’s other Amazon coverage.

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