Andrew Fitzsimons hair care brand is Kardashian approved and retails for less than $15

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Khloe Kardashian’s blonde waves. Kim’s sleek, no-nonsense styles. Jennifer Lopez’s loose updo and Meghan Fox’s wet-look waves and fake baby bangs. We all know and love these trendy hairstyles. But what you may not know is that the same hairstylist created all of these looks and helped make these celebs major hair icons: Andrew Fitzsimons. Now, after 21 years of doing hair (!!!) and trying thousands of products on his clients, Fitzsimons has finally launched his own hair care line, Andrew Fitzsimons Hair at Ulta Beauty.

Waiting for the right time to launch the line, Fitzsimons worked on it for four years. He’s had some pretty awesome clients to test it out on! “I knew I wasn’t going to put my name on some hair products and let’s take nice pictures and whatever. That’s not me as a person,” he says STYLECASTER. “I want to put the effort and time into incorporating messages into every single element of the brand, from the formulas, the packaging, the visual concept, everything had to be my vision of where I think haircare should go.”

He’s not happy with the current marketing messages of popular hair care lines and the way they can make women feel. Just think of the negative slogans “tame frizz” and “reduce volume”. Instead, he wanted the messages and imagery to represent a “contribution for women” and said it was “not a marketing tactic to exploit insecurities or create insecurities in women to be a business model”.

Andrew Fitzsimon's hair

Andrew Fitzsimons.

This includes steering the conversation in a more positive direction, one full of acceptance. “Basically, forget everything you think about hair care,” he continues. “It’s not. This is about identity. This is about acceptance. It’s about accepting and loving your natural texture and making that the foundation of hair care.”

Luckily, Fitzsimons sees this hair acceptance becoming the norm. “For the first time ever, we’re seeing hair textures that used to be considered unprofessional or unspectacular as any other hair texture that’s just as professional, glamorous and beautiful,” he says.

“I love frizz,” he adds. “Let’s end the war on frizz.”

This message of true inclusivity also included the casting of trans and plus-size models like Charlie Reynolds (aka Peachy) and Kataluna Enriquez in the first campaign. Somehow, Peachy is the first plus-size model to be featured alone in a hair care brand. In 2022, that is unacceptable.

Andrew Fitzsimons Hair launched Monday with 23 products across five collections: Body Volume, Fantasy Curls, Prism Shine, Virgin Repair and Styling. Each product costs $14, an “accessible” price point that was very important to the barber.

“I wanted to make my brand a luxury brand, even if our prices are inclusive,” he says. “That was the number one requirement for me.” This includes the company’s own “AF Bonding Technology”. It is present in all of its formulas but is most concentrated in the Virgin Repair collection.

Andrew Fitzsimons VIRGIN REPAIR Restructuring Conditioner Front US Kardashian hairstylist Andrew Fitzsimons just launched his own line of hair care and all under $15

Andrew Fitzsimons.

“I grew up in a single parent household where there was no extra money, especially for my Irish mum who was always last on the food chain,” he continues. “So I wanted to be able to create something really, really, really important and beautiful. And so that the girls at home I grew up with can afford it too. And do you know I use it on a celebrity for the Met Gala, or a Fashion Cover and my mum uses it at home in Ireland.”

Fitzsimons chose Ulta Beauty as the home for this line, in part, he says, because it’s a “safe place for beauty lovers and queer people.” A recent trip to Herald Square in New York City reminded him of that. “It couldn’t be a more perfect home because they believe in exactly the same things that I believe in,” he says. “And that’s why they’ve been so incredibly supportive and they believe in my message, they believe in where I think hair care should and could go.”

Andrew Fitzsimons FANTASY CURLS Nourishing Mask Front American Kardashian hairstylist Andrew Fitzsimons just launched his own line of hair care, and it's all under $15

Andrew Fitzsimons.

The entire line is available now.

STYLECASTER | Ashley Benson Interview Andrew Fitzsimons hair care brand is Kardashian approved and retails for less than $15

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