Apple has ended negotiations for the NFL Sunday ticket package after it was once considered the frontrunner for streaming rights, a new report claims.
Corresponding Dylan Byers at Puck NewsApple pulled out of the negotiations because it no longer sees the deal as worthwhile given the restrictions it would be placed on.
Rumors had been suggesting for months that Apple would be the “probable winner” of the NFL Sunday Ticket package, but signs of negotiation troubles surfaced earlier this year when CNBC reported that Apple wanted more contractual flexibility than the NFL was willing to offer.
Apple is said to have had no interest in acting solely as a channel for broadcasting matches, instead seeking broader partnerships with sports leagues.
In June, for example, Apple announced that its TV app will exclusively live stream all MLS matches from 2023, with no local outages or restrictions. MLS highlights, analysis and other content will also be available via the TV app and Apple News.
In contrast, the restrictions on the NFL Sunday Ticket package offer would have included local power outages and no global rights. Pricing is also said to have been a sticking point, as Apple wanted to squeeze access to the Sunday pass into the $6.99 cost of an Apple TV+ subscription.
However, the NFL reportedly felt that price point was too low because it needs to “protect the interests” of CBS and Fox, its Sunday afternoon broadcast partners.
Apple has been ramping up its sports offerings in recent months to attract more Apple TV+ subscribers. The company has teamed up with MLB for “Friday Night Baseball” and signed a 10-year deal with Major League Soccer to begin next year. As of today, NFL Sunday ticket streaming doesn’t appear to be adding to the list.
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https://www.macrumors.com/2022/12/19/apple-quits-nfl-sunday-ticket-negotiations/ Apple is reportedly ending NFL Sunday ticket streaming negotiations