Just days before Thanksgiving kicks off the holiday season, Balenciaga pulled the plug during a holiday campaign. The luxury retailer made the decision after facing backlash for apparently mixing children and sexual overtones in its ads. After the ads were removed, Balenciaga apologized.
“We sincerely apologize for any offense our Christmas campaign may have caused,” the statement said. “Our plush bear bags should not have been shown with children in this campaign. We immediately removed the campaign from all platforms.”
To look back, the company recently ran ads supporting its Spring/Summer 2023 collection. Some of the campaign images showed young girls with teddy bears in bondage-like attire.
The bear bags included chokers, mesh tops, and spiked cuffs around the bear’s wrists and anklets, among other items. One photo shows a child model, believed to be less than 10 years old, surrounded by Balenciaga goodies, including wine glasses, a dog leash and bowl, shoes and hair accessories.
And the backlash went like this…
high nobia apparently loans YouTuber June Nicole Lapine (@shoe0nhead) as the person who started the Balenciaga backlash. On November 20, Lapine tweeted two photos from the holiday campaign alongside two identical images of a purse lying on top of documents.
the “Balenciaga” brand recently did a uh…interesting…photo shoot for their new products that included a very intentionally badly hidden court document on “virtual child pornography.”
normal stuff pic.twitter.com/zjMN5WhZ0s
— Shoe (@shoe0nhead) November 21, 2022
The documents in the purse images reportedly show an excerpt from the case united states vs williams, This was a Supreme Court ruling to uphold federal laws on child pornography under the PROTECT Act.
Corresponding high nobie, the photos are of the purse and documents Not connected to the holiday action photos with children and the bear bags. Instead, the photos are from Balenciaga’s campaign for her cooperation with Adidas.
Still, social media reaction to the photos was swift and unrelenting — it even ended up on Tucker Carlson’s endless list of reviews.
Balenciaga is very canceled in my eyes, I don’t care what explanation they come up with. Don’t mess with kids
— Gia (@virgoessence) November 22, 2022
When Balenciaga hires you to photograph their new look book and you show up to find a toddler lying on a sofa with wine glasses and bondage gear arranged around them, you walk away. Period. pic.twitter.com/DSoHgQLM6O
— hoop (@xhoop) November 21, 2022
Wait, shouldn’t Balenciaga have their bank accounts closed, social media banned, stores temporarily closed and all celebrities condemning them first?
Or does that only apply to black artists and athletes?
— CCG BRYSON (@RealBrysonGray) November 23, 2022
Balenciaga doesn’t apologize for what they did.
Balenciaga apologizes because they got caught.
Don’t confuse the two.
— CJ Pearson (@thecjpearson) November 23, 2022
Balenciaga investigates legal action behind shootings
Although Balenciaga has not confirmed High snobiety Statements about Lapine’s alleged error, she apologized for the court documents viewed. And it looks like the company also wants someone to take legal responsibility for creative direction decisions.
“We apologize for displaying disturbing documents in our campaign. We take this matter very seriously and are taking legal action against the parties responsible for creating the set containing unauthorized items for our Spring 23 campaign photo shoot. We strongly condemn the abuse of children in any form. We stand for the safety and well-being of children.”
Balenciaga has deleted his Instagram feed and the photos from the Christmas campaign are not appearing on his website.
https://theshaderoom.com/balenciaga-issues-apology-after-accusations-of-sexualizing-children-in-a-holiday-campaign-ad/ Balenciaga apologizes after allegations of sexualizing children in ads