Ben & Jerry’s partners with Ava DuVernay for new taste

Ava DuVernay enters the freezer!


Ava DuVernay enters the freezer!

Lighting! Caramel? Action!

This week, Ben & Jerry’s announced the latest in a long line of celebrity-flavored collaborations with none other than director-filmmaker Ava DuVernay. The new flavor, aptly named Lights! Caramel! Action!’ includes Vanilla Ice Cream with Salted Caramel Swirls, Graham Cracker Swirls, and Gobs of Chocolate Chip Cookie Dough and is available in a dairy and non-dairy version (the non-dairy version is also vegan after being with almond milk).

“Lighting! Caramel! Action!” Slated for release in stores nationwide in the next few weeks and available in Ben & Jerry’s Scoop stores in January 2023. Ahead of release, Heavy heard all about the new flavor from the team behind the collaboration. Here’s what you need to know.

Ava DuVernay came up with the name Lights! Caramel! Action!’ On site

Ben & Jerry’s flavor names can come from anyone in the company. According to flavor guru Colleen Rossell and Lindsay Bumps of Ben & Jerry’s Global Marketing Team, large teams come together for brainstorming sessions where they try to come up with as many possible flavor ideas and names as possible, although there is no formula for how to develop them a new taste. Sometimes the perfect flavor pops up and they have to come up with a name for it, and sometimes the perfect flavor name is pronounced and the team has to reverse engineer the flavor to match the name.

During the development of Ava DuVernay’s new flavor, Rossell said the director was very determined and knew what she liked and didn’t like, and researched Ben & Jerry’s bestsellers to get an idea of ​​what was best in her pints would fit. DuVernay’s biggest wish was for the flavor to include biscuits or cookie dough, and after just a few rounds of testing flavors and adjusting combinations, they landed on their final formula.

Bumps also confirmed that DuVernay came up with the name “Lights! Caramel! Action!” during one of their on-site meetings while developing the taste, and they all knew it was meant to be. “She blurted out with it and we all said, ‘That’s it, that’s the name,'” he said bumps

A portion of the aroma’s sales will go to Ava DuVernay’s ARRAY Alliance

Beyond her work as a writer, director and producer, Ava DuVernay is known as a supporter of wider representation on film sets, both in front of and behind the camera, so it is fitting that DuVernay is the first black woman to appear in a film Ben & Jerry’s beer.

Ben & Jerry’s has also made a name for itself as a company that values Social and Economic Justice and has previously partnered with other notable celebrities and activists to develop flavors. Colin Kaepernick’s taste “Change the Twirls” was launched in 2020 and in accordance with Kaepernick’s advocacy for racial justice, a portion of the profits have been donated Know your rights camp.

Similar to Kaepernick’s Flavor, Ben & Jerry’s has announced that a portion of profits from DuVernay’s Lights! Caramel! Action!” will be donated to DuVernay’s ARRAY alliancethe non-profit arm of DuVernay’s distribution company ARRAY, which works to increase the representation of women and people of color on film sets, which in turn drives wider social change. Ben & Jerry’s partners with Ava DuVernay for new taste

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