Black-owned beauty brands Ulta: Juvia’s Place, Uoma and more

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Now that stores are safely open and events are continuing, you might be excited for some new beauty products to add to your daily routine. Why not get one of these Black owned beauty brands at Ulta Beauty? According to a report by Crunchbase, only one percent of venture-backed founders have been Black in the past 5 years. That statistic doesn’t get much better for women at less than nine percent. Now more than ever is the best time to support these businesses and pick up some great products at once.

Use these Ulta Point on some new platforms and Concealer from Uoma Beauty. Shop super pigmented eyeshadow palettes from Juvia’s Place and powder and liquid lipstick from Beauty Bakery. If you’re looking for hair care, you’re in luck. Sample and Blended Blush will help you achieve the curls of your dreams, and style easily with accessories and tools. Don’t miss Kreyòl Essence’s Haitian Black Castor Oil that you can use for your hair and scalp, as well as your skin and body.

Shop some of our favorites, below, and check out all the brands’ full Ulta Beauty offerings while you’re there. There’s so much better out of these.

amazon beauty index serum



Ron Robinson’s Best-Selling Cosmetics vitamin C serum finally at Ulta! You can buy it alongside his other hit vitamin C-infused skin care products.

High gloss lip gloss BLK / OPL



Desiree Rogers and Cheryl Mayberry McKissack bought and relaunched the 25+ year old beauty brand and now it’s even better than ever. Clean shopping eye, lip and face makeup Developed for melanin-rich skin.

Cosmetics advisor Skin by Mented Foundation


Mented Cosmetics

KJ Miller and Amanda E. Johnson created Mented Cosmetics so POCs will never have trouble finding their perfect match makeup. Shop for skin tones, eyeshadow palettes, lipsticks and more.

Sunday || Sunday Soothe Me Daily Scalp Serum


Sunday || Sunday

This hair care brand Made for people with textured hair to clean and refresh before and after a workout. Moisturizing sprays, serums and more help absorb sweat, balance moisture and maintain hair health.

LAMIK Beauty Revelation Brow Duo


Lamik Beauty

Test your arch with this vegan makeup line’s stellar brow products. The Revelation Brow Duo There are up to 15 huge shades so there’s something for everyone.

juvias place eyeshadow palette

Image: Ulta.

Juvia’s Place

Founder Chichi Eburu created Juvia’s Place represent African art and culture. Shop for extensive eyeshadow palettes and comprehensive skin care products.

beautiful bakery

Image: Ulta.

Beauty Bakery

Beauty Bakery Cashmere CEO and founder Nicole started her one-woman company in 2011 and hasn’t slowed down since. Shop kitchy “baking” powders, lipsticks, sponges, eyeshadow palettes and more.

uoma platform

Image: Ulta.

Uoma Beauty

Sharon Chuter, Founder and CEO of Uoma Beautylaunched #PullUporShutUp Challenge to hold corporate brands accountable. Her own brand is one of the best out there with 51 types of foundation, lipstick, concealer, and eyeshadow.

hair beauty oil

Image: Ulta.


Actress and singer Tracee Ellis Ross debut her hair care line to give fans their absolute best curls. Shop all curly hair products along with hair accessories and tools.

deep nourishing oil blend for chicks

Image: Ulta.

Mixed chicks

Again curly hair brand is Wendi Levy Kaaya and the 17-year-old line of Kim Etheringge. We love intensive conditioners, along with shampoos and depilatory products.

Kreyòl essential oil

Image: Ulta.

Kreyòl Essence

Entrepreneur Yve-Car Momperousse’s Haitian Black Castor Oil A favorite product for hair, scalp, skin and body part.

Briogeo Dont Despair Repair Deep Conditioning Hair Mask 14 Black-owned beauty brands to shop at Ulta Beauty



By now you may have heard us poetically talk about this deep nourishing mask. It’s good that. But so does the rest of founder Nancy Twine’s hair care line.

Moisturizing Sunscreen SPF 30


Black Girl Sunscreen

Black Girl sunscreen was created to dispel the myth that melanin-rich skin doesn’t need SPF protection. (Of course there is!) Not only this Moisturizing sunscreen protects against UVA and UVB rays, but it also helps fight wrinkles, hyperpigmentation, and dark spots. Plus, it leaves absolutely no white marks.

Buttah Skin Transforming Cocoshea 3 Piece Kit


Skin Buttah

Model, actor and recording artist Dorion Renaud founded Skin Buttah in 2018 to nourish melanin-rich skin. The product targets dry skin, dullness, oil shine and fades dark spots.

banner newsletter 2 14 Black owned beauty brands to shop at Ulta Beauty Black-owned beauty brands Ulta: Juvia’s Place, Uoma and more

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