Brand loyalty suffers from inflation and shortages

US buyers buy what they can find — and afford.

Well-known brand names and flashy advertising campaigns are no longer enough to win US consumers’ loyalty at grocery stores, retail executives said. As inflation spreads and sprawling supply chains leave gaps on the shelves, shoppers become increasingly fickle, with availability and price dictating what goes into their shopping carts. Brand loyalty suffers from inflation and shortages

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