Can Amazon Become A Major Gaming Studio And Publisher?
Gaming is an industry that is embracing wide transformation by having the latest technology in its studios and also delivering some of the best and most updated gaming experiences for its players continuously. There are already major game providers such as Nintendo and Sony. Amazon has recently ventured into giving us some very successful titles.
Amazon is already a major player in the gaming industry. In addition to being a major distributor of video games through its online marketplace, Amazon has also ventured into game development and publishing. Amazon Game Studios has developed and published several successful games, including New World, Crucible, and The Grand Tour Game. The company has also acquired several smaller game studios and has entered into partnerships with major game developers to bring their games to Amazon’s platforms. It is likely that Amazon will continue to expand its presence in the gaming industry in the future.
While PC and console games will likely be key markets for Amazon, the mobile gaming one will also be. It’s a growing scene. Roots can be traced back to the boom of online casino in the late 2000s and early 2010s, when leading operators developed apps and their customers recognised the convenience and improvements these apps offered. Online casinos have continued to place great emphasis on their mobile offerings, releasing leading games like live blackjack on their website and app. Leading console companies recognise this growth in the mobile gaming market. Amazon will likely do the same.
Amazon certainly has the potential to compete at high levels in the gaming industry. The company has many resources available to explore the gaming industry, including its game engine, content delivery network, and cloud computing infrastructure. Additionally, Amazon already has existing relationships with developers, publishers, and gaming platforms which could be leveraged to this end. Ultimately, the success of Amazon as a gaming studio and publisher will depend on how well it can leverage these resources to create successful and popular games.
AWS By Amazon
Amazon Web Services (AWS) is a cloud computing platform offered by Amazon. It provides a range of services that allow businesses, organisations, and individuals to use web-based technologies to build and run applications, store and analyse data, and more. AWS offers a variety of services that can be used to develop and run applications, including computing, storage, database, analytics, networking, mobile, developer tools, and security.
AWS also provides a range of tools and services for machine learning, analytics, and Internet of Things (IoT) applications, as well as services for deploying and managing applications in the cloud. AWS is widely used by businesses, organisations, and individuals around the world for a variety of purposes, including web and mobile applications, data storage and analysis, and more.
AWS has purpose-built game development capabilities that include AWS solutions, AWS Services and AWS Partners with six solution areas. These solution areas are Game Servers, Cloud Game Development, Game Analytics, Live Operations, Game Security and AI and Machine Learning.
Without any doubt, it has taken the likes of Nintendo and Sony some time to gain the amount of respect they have but this shouldn’t be a limitation for Amazon. Considering Amazon’s cloud dominance we believe they could produce great future gaming and metaverse projects.
A Possible New M&A
With Amazon focusing on becoming a future gaming and cloud player, they probably have a great shot at doing that by creating relevant mergers and acquisitions (M&A). Amazon should consider larger publishers as acquisition candidates. Amazon and Sony are acquisitions likely to work.
The only thing that could stop successful M&As is larger market forces. Macroeconomic issues such as inflation fears could be a drive away for some investors. Amazon’s M&A possibilities could be looked at as a long-term goal.
The Latest On Amazon Gaming
Amazon Games has teamed up with the Bandai Namco Online team to release Blue Protocol for 2023. Bandai Namco Online has created some of the highest-quality titles with great stories that keep players hooked through an action-packed adventure. As anime rises in popularity Blue Protocol is guaranteed to keep the ball rolling
Blue Protocol is a multiplayer action role-playing online game. This game features anime-inspired characters that will be launched for Xbox Series X|S, Playstation 5 and PC. Blue Protocol will be free to play before its launch.
