Candace Cameron Bure launches new partnership with Hallmark. But this one is very different from the one she starred in movies for the popular network.
Candace Cameron Bure’s collaboration with a Hallmark subsidiary
This time, Bure is not working with Hallmark Media or the Hallmark Channel. Instead, she launched a new line at Walmart in partnership with Hallmark’s DaySpring subsidiary. BizJournals reports.
Bure launches a line of devotional, homeware, and decor items sold at Walmart. The collections have recently been sold at selected locations.
If you announced the news on Instagram, Bure wrote: “It’s official 🎉 my new Walmart x Dayspring Collection is finally in stores at @walmart and I couldn’t be happier about it!! I’d love for you to check out your local Walmart and if you see the collection take a picture, post here and tag me so I can see!! If you don’t see it in the shops you live in, DON’T WORRY, you can always click the link in my bio 👉🏼…”
The collection is sold online on Walmart’s website. Some of the items for sale include a 100 Pass-Along Notes to Share the Love booklet, a One Step Closer desk calendar, a One Step Closer devotional, a jewelry book, a Stay Salt t-shirt, a Weekly newspaper scheduler desk calendars, a Beautifully Broken devotional, coffee mugs, holiday wrapping, inspirational wall decor, promise boxes, inspirational doormats and more.
While her line with Walmart and Dayspring is brand new, this isn’t Bure’s first venture with DaySpring. In May 2018, DaySpring cards announced a multi-year license agreement with Bure. you still can buy article from this collection today. Some of the items are also listed on Hallmark’s website.
What’s special about this new collection is that it’s exclusive to Walmart. according to a press release.
Bure said in a statement: “I’ve created my dream collection with Walmart and DaySpring and I’m so excited. I love this collection because it’s fun, bright and my inner DJ Tanner screams with all the color coordination!”
The announcement came just before Bure’s controversial interview
The announcement came just before Bure’s controversial interview, which went viral nationwide. In an interview with the Wall Street Journal, When asked if GAF vacation films might feature same-sex relationships in the future, Bure said, “I think Great American Family will keep traditional marriage at its core.”
said Bure later in an Instagram post that the interview didn’t cover everything she had said.
“I had also expressed in my interview, which was not included,” she wrote, “that people of all ethnicities and identities, both on and off camera, have contributed and will continue to contribute in great ways to the network, which I encourage.” and fully support. I have never been interested in proselytizing through my storytelling, but in celebrating God’s greatness in our lives through the stories I tell.”
Bure’s first Christmas film since leaving Hallmark for Great American Family aired right after Thanksgiving. The film is called “A Christmas… Present” and also stars Marc Blucas.
CONTINUE READING: Hallmark unveils countdown to the Christmas lineup
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https://heavy.com/entertainment/hallmark/candace-cameron-bure-new-partnership-with-hallmark/ Candace Cameron Bure launches new project with Hallmark