Colorado State’s coach tried to explain. Deion Sanders didn’t care.

The second-year Rams coach posted the clip of Davis being asked Friday about Norvell’s decision to “make things personal” with Coach Prime ahead of Saturday night’s game in Boulder between Colorado State and Sanders’ red-hot Colorado.

“That’s not how I understood it,” Davis says in the video. “As a head coach, when you speak to the media at a press conference, you are either speaking to the media, you are speaking to your fans or you are speaking to your players. Jay Norvell, who I know, hasn’t spoken to anyone in Colorado. I know he said he didn’t care if they heard it in Boulder. Who do you think he was talking to? His players. He talks to his players who aren’t afraid, who go in there, who aren’t intimidated by all the attention they’re getting, or by the strength of his personality, or by the talent of Travis Hunter and Shedeur Sanders, who aren’t intimidated by it leave any of it.

“Well, Colorado should definitely respond the way they did, take advantage of it and all that stuff. That’s part of the game. But I didn’t think for a second… that’s not really in [Norvell’s] Wheelhouse. He talks to his players. He didn’t try to fire a shot.”

Deion Sanders criticizes Colorado State coach’s “bull junk” pregame comments

On Wednesday, Norvell took a not-so-subtle look at Sanders’ attire during the coach’s weekly show, referencing conversations with the “GameDay” crew. Norvell, who began his statement with “I don’t care if they hear it in Boulder,” said, “I said it [the crew] – I took off my hat, and I took off my glasses – and I said, ‘When I talk to adults, I take off my hat and my glasses.’ That’s what my mother taught me.’ ”

Sanders took the job at Colorado in December, and he and the No. 18 Buffaloes, who were powering college football en route to a 2-0 start, were thrilled by Norvell’s comments.

When Sanders addressed his team on Thursday, the Buffaloes repeated his statement that the Rams coach made the game “personal.”

On Saturday’s edition of “Big Noon Kickoff” on Fox, Sanders repeated the appeal to Colorado’s fan base, who answered his every question with “personal.” Sanders also poked fun at the issue, saying he would take off his hat and sunglasses during the postgame handshake.

“What is there today? (Personal.) It’s what? (Personally.) He was talking about my mom, so what? (Personal.) He says no, so it’s what? (Personally.) He thought I was tripping, so it’s what? (Personal.) And what will happen after the game? (Personal.)”

On Sanders’ radio show Thursday, the Hall of Fame cornerback and former Jackson State coach was asked about Norvell’s comments.

“I’m a grown man,” replied Sanders, wearing a baseball cap and sunglasses. “Don’t tell me what to wear and what I should wear [am not] should wear. Please.”

In a clip that surfaced Friday, Sanders debuted a new line of sunglasses in collaboration with Blenders Eyewear and gifted pairs to his players. During his appearance on ESPN’s “First Take,” he gifted more pairs to the show’s judges.

On Friday’s “Rich Eisen Show,” Sanders said, “Wait until you see the audition and all that — you have no idea how high we’re taking this game.”

Norvell, who took over the Rams in 2022 after five years at Nevada and is 0-1 this season, complimented Sanders at a news conference Monday, telling reporters he was not a critic of the Buffaloes’ first-year coach.

“I really respect all head coaches and the sacrifices they had to make to become a head coach,” Norvell said, “and I appreciate the journey they have to take to get there – especially African-American coaches.” So I was happy that Deion got his chance. I had to wait a long time to get mine.”