David Zaslav wants to distinguish CNN from “Advocacy Networks”.


David Zaslav, chief executive of Warner Bros. Discovery Inc., told employees he wanted CNN to focus on maximizing its impact, not profitability, and to differentiate itself from a cable news industry that he believes is characterized by “advocacy networks “ will be dominated.

In an hour-long interview with Oprah Winfrey Thursday at a theater on Warner Bros. premises in Burbank, California, which was streamed to employees around the world, Mr. Zaslav laid out his vision for the company he led days ago AT&T Inc. spun off its WarnerMedia division and merged Discovery with it. The merger created a media giant that owns Warner Bros. film studio and cable channels HBO, CNN, TNT, Food Network and HGTV. David Zaslav wants to distinguish CNN from “Advocacy Networks”.

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