Did Anheuser-Busch fire his entire marketing team?

Claim:

On April 5, 2023, Anheuser-Busch fired its entire marketing department for the “biggest mistake in Budweiser’s history.”

Evaluation:

On April 5, 2023, claims circulated online that Anheuser-Busch had fired its entire marketing department over the “biggest mistake in Budweiser’s history.” However, we found that the claim came from a satirical website – there is no evidence that any of this happened.

“TRUE: Anheuser-Busch fired its marketing department for ‘biggest mistake in Budweiser history'” a Twitter user Posted. “The nail in the coffin was that Kid Rock ‘shot the crap out of a beer pile’ and banned the beer from his upcoming tour! Bud Light sales were down 80%!” It links to a “Article‘ who allegedly supported the claims.

TRUE: Anheuser-Busch fired its marketing department. above
“Biggest mistake in Budweiser history.”

????The nail in the coffin was that Kid Rock “shot the crap out of a beer pile” and banned the beer from his upcoming tour! ????

????Bud Light sales dropped by 80%!

– LionHearted (@LionHearted76) April 6, 2023

The claim spread to at least one other websiteas well as on social media platforms such as Facebook.

The satirical article came right in the middle right kickback to the company, which is working with transgender TikTok influencer Dylan Mulvaney to promote the company’s “March Madness” contest, and give away her a memorial box. We’ve reached out to the company for comment and will update this review if we receive feedback.

The website that shared the fake article was Patriot Party Press, a subsidiary of America’s Last Line of Defense (LLOD). We have previously repeatedly checked the site for facts that included the following disclaimer on their “About Us” book page:

About satire

Before you complain and decide that satire is synonymous with “comedy”:

sat·ire ˈsaˌtī(ə)r noun: The use of humor, irony, exaggeration OR mockery to expose and criticize people’s stupidity or vices, particularly in the context of contemporary politics and other topical issues.

Everything on this website is fiction. It’s not a lie and it’s not fake news because it’s not real. If you think it’s real, you should have your head examined. Any resemblance between the pure imagination of this website and actual people, places and events is purely coincidental and all images should be considered altered and satirical. See above if you still have a problem with this satirical thing.

The Facebook page that shared the article also described the content as satire in its description. “Nothing on this site is real,” it says called. “It’s a collection of the satirical whims of the liberal troll masquerade.”

If the company had fired its entire marketing department, reputable publications would have reported on it. The only posts about the claim we could find were others Web pages expose the claims.

There’s also no indication that Bud Light’s sales have fallen by 80% as a result of the partnership. March 2023, Yahoo News reported that Americans were drinking less beer after companies, including Bud Light’s parent company AB InBev, hiked prices.

Other allegations by LLOD were circulated about Anheuser-Busch following the company’s partnership with Mulvaney. one”Article‘ CEO Augustus Anheuser Busch III claimed left the company because of the partnership. He actually retired from the company in 2006. The current US CEO Is Brendan Whitworthand there is no indication that he has recently stepped down from his role.

Sources