Technology

Difference Between Content Operations and Content Marketing

There has been no clear distinction between content operations (CO) and content marketing (CM) for years on end. While these two terms point out content creation, some noticeable differences need to be outlined. This article will highlight the differences between content operation and content marketing.

Difference by Definition

Content marketing is a process focused on creating a new value proposition for the stakeholders. On the other hand, CO is an approach to creating new content that can be used to create a unique value proposition. According to Contentful, “Content operations take over the mental overhead of managing the content lifecycle, and frees editors to focus on content creation.”

Difference by Focus

While content marketing focuses on creating a new value proposition for stakeholders, content operation focuses on producing high-quality content. This means that the focus of content operators is to assemble high-quality information and deliver it to stakeholders within a specific time frame. The main goal of creating content is to develop a strong relationship between the brand and its customers.

Difference by Audience

Content marketing targets multiple audiences, while content operators target one specific audience. While the target audience varies from one business to another, there are some standard features that all companies need to have to market their products effectively. Therefore, it’s safe to say that all businesses should have their specific target audiences whose needs they need to satisfy.

Difference by Stakeholder Involvement and Ownership

Stakeholders in content marketing are customers, end-users, and employees. Stakeholders in content marketing also involve other stakeholders such as consultants and agencies; however, they are not involved in creating or producing content.

In content operation, the company’s managers, executives, and employees are the stakeholders. Stakeholders in content operation are involved from the start to the finish of the production process.

Difference by Resources

The resources used to create content marketing vary greatly depending on what type of business you’re running. Content marketing requires a lot more resources than producing and delivering a high-quality product or service to your customers. However, while creating a high-quality product or service may require more resources than creating just another piece of content, it doesn’t necessarily mean more effort.

Content operators need to produce high-quality information on time and within budget; this is why they use more resources than those who only need to create information.

Difference Based on Content Creation Methodology

Content creation methodology in CM and COs varies. There are two types of content creation methodology, which includes:

  • Producing content by writing or typing
  • Producing the content by creating something tangible that can be seen, heard, or felt

This is the traditional way to produce content for marketing purposes. In this method, one creates a piece of writing or a document as a written piece. The content marketer then edits it and publishes it to the world on various channels such as blogs, websites, social networks, and other forms of media outlets such as newsletters or e-newsletters.

On the other hand, content operators can use the more modern method to create content for marketing purposes. This method involves creating actual content that can be seen, heard, or felt. This is done by creating infographics or videos, which are then published on social media platforms such as Facebook and Twitter.

Huynh Nguyen

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