Drew & Jonathan Scott Sign Huge New Deal With HGTV
Expect to see a lot more “property brothers” Drew and Jonathan Scott on your TV in the near future — but maybe not only on HGTV. After a bidding war between different content producers, the two home improvement stars have decided to remain with HGTV and its parent company, Warner Bros. Discovery, by signing a three-year “talent deal” that offers opportunities to grow beyond their existing ones. established shows. Here’s what you need to know about the huge deal…
There was a bidding war for the “Property Brothers” stars
On September 14, 2022, Scott Brothers Entertainment – the brothers’ production company, which creates original content for TV, film and digital platforms – announced the deal on Instagram, announcing that the new deal will allow production of new seasons of the HGTV hit shows ” Property Brothers : Forever Home and Celebrity IOU.
drew shared the post on his Instagram stories and writes: “What a dream come true to make things bigger and better and to do what we love every day!”
Although the financial terms of the agreement were not disclosed, Variety reported only that there was a cross-platform bidding war for the twins as their previous HGTV deal was due to expire in 2022, meaning other networks and streaming services were trying to woo the brothers away from their longtime home on HGTV.
“We were definitely being courted by a lot of other big players, and some of them really, really wanted our brand on their platform,” Jonathan told Variety.
In the end, however, the Scotts chose to stay with HGTV and its parent company, Warner Bros. Discovery. Jonathan said that given their loyal fans and the long-standing relationships they have there, it made sense for them to stay.
“With HGTV, it just feels right because we’re family,” he said. “It’s not even just that it’s a job and a workplace for us. The relationship we have is a symbiotic relationship where we develop the shows and listen to the fans. We interact directly with fans with over half a million messages each week from our fans so we know what they want and the network has always supported us in that.”
New deal allows for projects beyond HGTV, including acting appearances
Kathleen Finch, chairman and chief content officer of Warner Bros. Discovery, who has known the Scotts for years, told Variety, “These are stars that are constantly attracting and engaging fans regardless of platform. So this new agreement ensures that together we can continue to develop more fun, innovative content that will delight viewers for years to come.”
In addition to their established HGTV shows, the 44-year-old brothers will also develop more home-related series and digital content for Warner Bros. Discovery’s portfolio of brands, which – thanks to a Merger completed in April – includes Food Network, TNT, TBS, Discovery+, CNN, OWN, TLC, Magnolia Network, Warner Bros. Television and DC Comics.
The brothers are particularly excited that this leaves the door open to potential acting appearances and scripted content as well, in addition to their reality-based – or “unscripted” – content. The company has already begun experimenting with having its show hosts appear in scripted content without a script. This November, for example, Food Network personalities and several HGTV stars – “Love It or List It’s” Hilary Farr and Ben and Erin Napier from “Home Town” – are in attendance act in holiday movies on Discovery+.
Such opportunities are likely to grow HBO Max is folded in Warner Bros. Discovery to create a major streaming service in the summer of 2023.
“Acting and writing is my passion and they have that side of things, plus all of their lifestyle and not writing and everything we’ve done before,” Drew told Variety. “So this is just a dream, to make things bigger and better and reach more people. I find it exciting, and the whole time these discussions have been going on has been just plain exciting, at least for me. There were no reservations. I just thought this creates more opportunities to inspire people.”
Drew who has one four month old son with wife Linda Phan, joked, “Maybe I’ll be in the next ‘Game of Thrones’ series, the new ‘House of the Dragon’!”
Jonathan said acting is probably a natural next step for him too. “After all, I’m in a relationship with the most famous elf in the world, so I feel like I have to do it,” Jonathan said, referring to his three-year romance with Elf star Zooey Deschanel.
The brothers have actually been brushing up on their acting skills lately. In June they did a funny scripted cameo in Peacock’s Girls5Eva, including an over-the-top fight scene between Drew and comedian Paula Pell.
In 2021 the duo also performed in a magic show with comedian Phoebe Robinson on Comedy Central.
https://heavy.com/entertainment/hgtv/property-brothers-new-hgtv-deal/ Drew & Jonathan Scott Sign Huge New Deal With HGTV