Emporia Marketing supports Saints in pre-Super League TV campaign

Emporia Marketing, led by Rachael Parry-Jones and her daughter Myah, is a media and marketing company dedicated to promoting brands and consumers in inventive and far-reaching ways.

Working with clients across the country, the Rainford family began working with Saints 12 months ago and have promoted the club throughout a record-breaking season culminating in their fourth straight Grand Final.

READ > Saints fans abroad share pics enjoying World Cup Challenge victory

Mother-daughter team, Rachael and Myah working with advertising for brands and clients (Image: Emporia Marketing)

Victory in the Saints’ World Club Challenge made them the first English club in Australia since 1994. Rachael and Myah are now helping to push the record breakers even further when the Super League returns to St Helens next weekend.

As part of the club’s first targeted TV campaign, the Club World Cup winners will be streamed to TV screens ahead of the Totally Wicked v Leeds stadium match on Friday 3 March.

The new campaign aims to get fans excited about the return of the Super League to St Helens (Image: St Helens RLFC)

Rachael said: “Myah got Saints as their client about 12 months ago and it’s been really nice working with them.

“We’re just trying to come up with new ideas and new ways to promote the club and matchdays at home.

“I think it’s really exciting for fans to see them promoted on TV and hopefully it will encourage more fans and families to get down.”

The spot shows highlights of last year’s record season (Image: St Helens RLFC)

While the sports ad was put together by the folks at Saints, Rachael and Myah will continue to work to reach as many people as possible with the campaign and continue to build awareness of the Saints brand.

Mark Onion, Marketing Director at Saints added: “We are always looking for new ways to showcase the Saints brand and attract new fans to games at Totally Wicked Stadium.

“The home opener is always an incredible matchday experience for the fans and this season against the Leeds Rhinos will be another big night.

“And of course we can welcome the world champions back home.”

The campaign aims to promote next Friday’s home game against Leeds as much as possible (Image: St Helens RLFC)

The new TV spot is scheduled to air this week.