Flo Rida wins lawsuit against energy drink company Celsius

Flo Rida scored a major legal victory this week after the jury returned a verdict in his favor against the energy drink company Celsiusa victory that made him a very rich man.

The rapper whose real name is Tramar Dillardclaimed the company owed him money from a previous endorsement deal he started with them in 2014, a deal that was renewed two years later.

Rapper has awarded $82 million in damages against energy drink that failed to pay out endorsement deals

The jury eventually awarded him outright $82,640,450 for damages acc Law & Crime.

“For background, Flo Rida had a successful endorsement partnership with Celsius that very effectively opened new doors for Celsius and its products,” the plaintiffs, including Flo Rida’s Strong Arm Productions, wrote in their original Complaint.

Finally, Flo Rida’s lawyer John Ustal said his client wanted the promised 1 percent stake in the company, not exactly a specific dollar amount.

The original lawsuit sought only $30,000, including interest and attorney’s fees. The rapper stuck by his deal with Dillard and helped boost the fortunes of the ailing company.

“It’s about my passion,” he said of the case, speaking to the Law&Crime Network on Tuesday after the jury returned no verdict. “It’s about my team. It’s about my commitment. It’s about something I started years ago and just to see it come to fruition so fully – I hate that it’s like that.”

Celsius CEO tries to downplay Flo Rida’s role in saving a troubled energy drink company

On Friday (Jan. 13), Celsius Holdings CEO John Fieldly testified that his company’s growth was due to the hard work of his team and not a few seconds in a music video, the outlet reports.

However, on Wednesday, the jury finally found that Celsius not only violated their agreements with the rapper, but to make matters worse, they fraudulently withheld the punch from him.

Celsius had initially tried to dismiss the original lawsuit against them, claiming the statute of limitations had expired. They also said they had already paid Flo Rida “well over what he was owed,” and said the rapper should have filed the lawsuit sooner.

The energy drink company even filed a countersuit, demanding the money be returned to Celsius.

Energy Drink Co. counters Flo Rida, demanding statute of limitations on lawsuit filed against her

“The first agreement was entered into in March 2014, and the plaintiffs did not pursue the allegations contained therein until seven years later,” they said.

That agreement officially ended in March 2016, which Celsius’ legal team tried to emphasize by claiming “it took over five years” for Flo Rida to “take significant action” when he “should”.

“For over five years, the plaintiffs failed to take any material action when the plaintiffs should have taken it,” they said.

On Wednesday, the jury ruled that the defense (Celsius) had failed to show the plaintiffs (Flo Rida) that they were waiving their right to seek higher compensation.

https://theshaderoom.com/flo-rida-lawsuit-celsius-82-million/ Flo Rida wins lawsuit against energy drink company Celsius

Brian Ashcraft

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