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Ford announces the upcoming launch of the F-150 Lightning, its electric pickup truck

This article was translated from our Spanish edition using AI technologies. Errors may occur due to this process.

Since Tesla’s launch, CEO and creator Elon Musk has pushed the auto industry to embrace greener cars, but the transition to using Tesla hasn’t happened yet electric vehicles on a large scale.

Although the demand for this type of vehicle has increased in recent months, electric cars are still bought by a small group of people who mainly live in big cities and have high purchasing power. However, this situation could change with the early launch of the electric version of the F-150 pickup a vehicle of the same name and bearing the title of best selling in the country, this version bears the surname lightning what distinguishes it from the petrol model, one of the most popular especially in the field.

This launch announced by ford CEO Jim Farley is planned for 26th of April and could be the key that unlocks the door to a major EV transition in the United States.

Via his Twitter account, Farely announced the announcement with a picture of the pickup accompanied by flashes of lightning and the caption “It’s time.” An event will also be held in Dearborn, Michigan, to mark this important event, where the vehicle will be assembled.

The entire automotive industry is expected to be closely following the event as well as the F-150 Lightning’s popularity and influence in the market as it could provide clues as to the future trend of this technology given launches like the GMC Hummer. Chevy Silverado and the famous Tesla Cybertruck.

From that launch, Ford launches its manufacturing strategy, which expects to produce two million electric vehicles per year by 2026.

Although not officially released, the waiting list for the F-150 Lightning is so long that orders have sold out since December. It is important to note that not all of these orders result in the purchase of the vehicle, but they are a tangible expression of the high level of public interest in the acquisition. As a sales strategy, it was also announced that during the
A new listing will open in the summer, this time for the 2023 model, which will start production in the fall.

https://www.entrepreneur.com/article/424950 Ford announces the upcoming launch of the F-150 Lightning, its electric pickup truck

Brian Ashcraft

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