Google is about to get NFL Sunday ticket for YouTube TV

With the current DirecTV deal expiring at the end of this season, various streaming services have been in talks with the NFL over the rights to Sunday Ticket. Google is now poised to win the NFL Sunday Ticket for YouTube.

According to the Wall Street Journalthe Football League and Google have entered advanced talks, and that a deal could go ahead as soon as Wednesday after approval by NFL owners.

Earlier reports said YouTube TV would get Sunday Ticket, but today’s article says it could also be available on the new YouTube Primetime Channels product. It would expressly be “offered as an add-on to both services”.

Announced in November, Primetime Channels allows you to subscribe to over 30 streaming services a la carte in YouTube’s main user interface on web and mobile. Meanwhile, YouTube TV costs $64.99 for 100+ channels.

Apple was previously considered the frontrunner, but a deal did not materialize due to various demands. That New York Times previously reported that Amazon and ESPN (Disney) were also in the running. For Google, this could end up costing $2.5 billion per year, up from its current $1.5 billion per year.

For YouTube, NFL Sunday Ticket would greatly improve its sporting credentials, particularly for its cord-cutting service.

Update…

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