Google search records highest-ever traffic during the World Cup final

Yesterday’s World Cup final had a crazy ending, and thanks to that roller coaster, Google search got its highest traffic ever.

Google CEO Sundar Pichai confirmed on Twitter last night, December 18, 2022, saw the highest search traffic in the company’s 25-year history during the World Cup finals. Pichai didn’t provide direct numbers on the records, but it’s easy to see why so many people used the search.

During the World Cup, Google search acted as a kind of hub for information about the games. Users could see live scores, places to watch, and more all in one place. Google could even send notifications to users based on the game, and all of this has been available throughout the World Cup for the past few weeks.

Of course, the real thrill for Google in reaching this search traffic milestone was simply the excitement of this year’s World Cup Finals. The Argentina-France clash ended in a 2-0 victory for France before the match went into extra time in which Argentina secured victory.

Also of note is that Google Search celebrates Argentina’s World Cup win with a new Easter egg. When searching for World Cup-related terms such as “Argentina vs France” and “World Cup”, fireworks displaying the country’s national flag appear on the screen.

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John Walker

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