Hailey Bieber raves about a giant billboard for her new Rhode skincare line in Hollywood

Hailey Bieber got a thrill as she drove past the giant billboard promoting her new skincare line, Rhode, on Hollywood’s world-famous Sunset Blvd earlier this week.

The giant promotional poster, mounted on the side of a tall building, shows a close-up of Hailey’s face with Rhodes Barrier Restore Cream applied to her cheeks, forehead and chin.

“Hello LA wave driving by @rhode at sunset,” Bieber, 25, wrote to her 45.5 million Instagram fans and followers in a post shared Thursday.

Wow! Hailey Bieber got a thrill as she drove past the giant billboard promoting her new skincare line, Rhode, on Hollywood’s world-famous Sunset Blvd earlier this week

The poster photo shows the popular model only from the neck up. Her long tresses are pulled back from her face with a white headband, allowing admirers to fully see her products in action.

A video shot from inside a car as it drove past the giant ad made it onto her Instagram Stories by Friday.

Bieber wanted to show off some of Rhode’s standout products and shared on her Instagram how she’s incorporating them into her current beauty routine.

There she is! The giant promotional poster, mounted on the side of a tall building, shows a close-up of Hailey’s face with Rhodes Barrier Restore Cream applied to her cheeks, forehead and chin

Beauty routine: Wanting to show off some of Rhodes’ standout products, Bieber took to her Instagram to share how she’s incorporating them into her current beauty routine

Her favorite products: “When my skin gets like this, I usually just reach for products that help soothe and heal the skin while keeping bacteria out,” she continued in a subsequent story post. Bieber stayed in promo mode, listing Rhodes Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her favorite products when her skin flares up

“For the past week my skin has been a little angry and irritated because I believe a few factors: stress, travel, lack of sleep, PMS (Premenstrual Syndrome) and testing a new product,” she wrote alongside a close-up photo of herself, highlighting smaller blemishes on her face.

“When my skin gets like this, I usually just reach for products that help soothe and heal the skin while keeping bacteria out,” she continued in a subsequent story post.

Bieber stayed in promo mode, listing Rhodes Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her favorite products when her skin flares up.

She also cites Tower 28’s facial mist and Avene’s Cicalfate Restorative Cream as must-haves.

Bieber also included a five-step Rhode treatment that users of the brand can follow when dealing with skin conditions similar to hers.

A drive-by: A video captured from inside a car as it drove past the giant ad made it to Bieber’s Instagram Stories by Friday

Launch: Bieber launched Rhode, which is also the model’s middle name, on June 15. Its website, which includes additional photos of Bieber modeling for the company, describes the products as “a line of curated skincare essentials crafted with thoughtful intent.” Our formulas nourish your skin barrier to give you instantly dewy, delicious skin while improving the way it looks and feels over time.

Bieber launched Rhode on June 15, who also happens to be the model’s middle name.

On your websitewhich includes other photos of Bieber modeling for the company, describes the products as “a line of curated skincare essentials crafted with thoughtful intent. Our formulas nourish your skin barrier to give you instantly dewy, delicious skin while improving the way it looks and feels over time.’

Rhode is also touted as “a new philosophy in skincare” while the products are advertised as “vegan, cruelty free, gluten free and dermatologist developed.’

Less than two weeks after Rhode’s launch, Bieber and the company were faced with a trademark infringement lawsuit from a fashion company of the same name, founded in 2013.

Corresponding Good morning AmericaPlaintiffs allege Bieber offered to buy the RHODE brand for clothing four years ago.

Rhode is also touted as “a new philosophy in skincare,” while the products are described as “vegan, cruelty-free, gluten-free, and developed by dermatologists.”

“Today we were forced to file a lawsuit against Hailey Bieber and her new skincare line that launched last week that uses the Rhode brand,” said the co-owners of the nine-year, minority-owned company Clothing company Rhode wrote in a statement.

The co-owners stated that they “didn’t want to file this lawsuit,” but they had to to protect themselves from trademark confusion.

Co-founders Purna Khatau and Phoebe Vickers, who filed a lawsuit in the U.S. District Court for the Southern District of New York on June 21, made it a point to commend Bieber for developing her own skincare line.

“We don’t want to sue Hailey; we want to celebrate them. As co-entrepreneurs, we wish her every success,” it said in a statement.

Bieber has yet to respond to the lawsuit or speak publicly about it, but a source connected to the model claims Hailey and the clothing company both have brands for different types of deals, meaning the clothing company may not have a basis for them to sue.

Lawsuit: Less than two weeks after Rhode’s launch, Bieber and the company were faced with a trademark infringement lawsuit from a fashion company of the same name, founded in 2013. Bieber has yet to respond to the lawsuit or publicly comment on it

Source: | Dailymail.co.uk