HGTV president toppled in major commotion

Jane Latman


Former HGTV Jane Latman speaks in 2019

The programming executive responsible for bringing hit shows like Home Town Takeover, Celebrity IOU and Bargain Block to HGTV has lost her job in a reorganization at newly formed parent company Warner Bros Discovery. Jane Latman, who has worked at Discovery for more than two decades and has overseen HGTV for the past three and a half years, was fired on December 9, 2022 after making significant changes to the network. But die-hard HGTV fans might spot their replacement. Here’s what you need to know:

Jane Latman worked to expand HGTV’s Shows & Hosts

Executive for Discovery programming

GettyDiscovery Program Executives (LR) Jane Latman, Loren Ruch, Kathleen Finch and Robert Wimbish attended the September 2019 premiere of HGTV’s “A Very Brady Renovation.”

Deadline broke the news On Friday, Latman, who has also helmed Food Network since March, was fired by newly merged Warner Bros. Discovery (WBD) along with Nancy Daniels, head of Turner Networks and several Discovery channels, as part of a “restructuring.”

Latman was hired to run HGTV in early 2019 after nearly two decades of climbing the ranks within Discovery to expand the network’s home improvement offerings and hosts. In October 2020, she told Variety that after doing extensive research with viewers, they found that fans craved engaging, relatable, and even funny hosts who were willing to share not only their design secrets, but parts of their lives as well. The runaway success of Chip and Joanna Gaines’ “Fixer Upper” was an example that this type of formula was already working, so Latman set out to break the mold.

“We’re kind of expanding the HGTV brand,” she told Variety. “We’re looking for more storytelling — deeper stories, richer stories — and engaging more with emotions in relationships.”

“It’s just about being more real and not ignoring what’s going on in the life of the talent,” she continued. “We know the brand is about homes, but that doesn’t mean it’s just about home renovations.”

During her tenure as head of HGTV, Latman oversaw the creation of hit series including Celebrity IOU, Rock the Block, No Demo Reno, 100 Day Dream Home, Bargain Block by the Property Brothers. Food Network’s Unsellable Houses, Fixer to Fabulous, Windy City Rehab and Bobby’s Triple Threat, and Discovery+ originals like Trixie Motel and Kendra Sells Hollywood.

Kathleen Finch, now former Latman boss, WBD chair and chief content officer, released a company memo on Friday about the executive layoffs that also included other executives. But she specifically credited Latman’s “extraordinary contributions” that made HGTV and Food Network “two of the biggest and most valuable brands in the industry.”

Ironically, when Latman was named one of them Variety’s Titans of Unscripted TV In April 2022, she said the one thing she wished she’d understood at the start of her television career was how to handle setbacks.

“Sometimes setbacks are opportunities in disguise,” she said. “It’s a long game, don’t let setbacks get you down.”

The new HGTV president is a friendly face to many current hosts

Warner Bros. Discovery has already named a replacement for Latman. It’s her former colleague Loren Ruch, who has held various positions at Discovery and HGTV since 2005 – most recently as the network’s senior vice president of programming & development.

Diehard HGTV fans may recognize Ruch from the show he co-hosted for Discovery+ in early 2021. called “HGTV House Party”. The mini talk show, co-hosted with Brian Balthazar, has featured many HGTV personalities sharing everything from their love lives to design tricks.

Over the years, Ruch has befriended many HGTV hosts, including 100 Day Dream Home hosts Mika and Brian Kleinschmidt, Windy City Rehab host Alison Victoria, and Taniya Nayak, who has appeared on numerous HGTV shows is, including “Battle on the Strand.”

In addition to Ruch’s promotion to head of HGTV, another longtime Discovery programmer, Betsy Sanner Ayala, has been named head of the Food Network.

In her memo to WBD staff, Finch wrote: “We intend to work quickly to set up the new structure and effectively sync these groups, so we ask for your continued patience while we make sure we’re doing things in a thoughtful manner.” do .” HGTV president toppled in major commotion

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