“Toys are hot as hell right now,” said owner Daniel Rivera. “I have toys here that are worth a thousand dollars for a single toy, but ten years ago it might have been worth $100, $200.”
Misfit Toys has three locations in The Heights, Montrose and Memorial, each packed with action figures, collectibles, dolls and other memorabilia. Many toys date back to the 80’s and 90’s, but some go back even earlier.
“The main thing I’m seeing is a revival of ’80s toy lines through movies and TV shows,” Rivera said. “And there was this huge resurgence of adults reclaiming their childhood with these new toys, but they didn’t just want the new toys, they wanted vintage toys.”
Rivera says Transformers is his best-selling brand, but he also stocks around 3,000 horror films and sells more horror toys than any other type of toy.
“We have more toys than anyone I’ve ever seen. I stock at least 15,000 toys at this store,” Rivera said of its The Heights location. “This is our sixth year that we’ve been open. The store does phenomenal business every year.”
Though Misfit Toys does do some online sales, River says most of its customers come to visit one of the stores in person.
“We have people who come from other states, other countries, it’s phenomenal,” he said.
You can check out Misfit Toys online at misfittoystx.com.
https://6abc.com/misfit-toys-daniel-rivera-80s-90s/11945479/ Houston’s Misfit Toys has all the vintage toys from your childhood!