There are a lot of advancements happening in every field with the involvement of smart technologies. Similarly just as the excitement of online shopping was reducing a bit, various sustainable fashion technologies came up to make the market space more exciting than ever. The advancement in the form of the online fitting room is attracting a lot of new customers to the online shopping experience.
One of the most important pain points of online shopping for customers was the fear of actually getting something costly only to find out that it is not the perfect fit or the color of the dress doesn’t compliment their skin color that well. Now the online fitting room is equipped with modern scanning technologies and smart AI dependant suggestive methods the app will choose the best dresses for you without any hassle.
In this article, we will be looking at the different ways in which the online fitting room experience is being provided to potential customers.
What are the ways in which fitting rooms usually work?
There are different fashion brands and eCommerce applications that are integrating various sustainable fashion technologies with their everyday products to get the best customer interaction and to make the shopping experience easier than ever. The way in which these services are provided may vary from one app to another, so the following list will provide some of the basic strategies that are being used by companies to assist virtual fitting rooms,
- Size recommendation services – Minimal information is required for this and the facilities can be enjoyed sitting at home only. They ask for body measurements and also if you have previously purchased garments then the system will ask about the kind of fit those garments have. Based on this knowledge the app will suggest newer dresses sized similar to the ones you bought earlier.
- Body scanners – These are also low-tech solutions to fitting the proper fit for a customer. This can be done from home using only a mobile camera to take a scan of your body and then the app will measure your dimensions using the images captured. The suggestive system of the app will use the collected data to suggest dresses that will fit you perfectly.
- 3D fitting room solutions – These facilities are only provided by high-end designer brands that use a powerful camera to accurately measure body dimensions. The customer has to go to the store once to get this done and then the data will get saved in the database. For any future purchases, the company will refer to those data and help you in choosing the best fitting dress from all that is available at that moment.
The fear of getting a dress in the wrong size and undergoing the troublesome process of returning it with another dress is now going away slowly with various sustainable fashion technologies like the virtual fitting room. The technology is still developing but very soon every online fashion platform will be using these fitting solutions.