How Sofia Richie Grainge Wears David Yurman’s New Cable Bangles – The Hollywood Reporter

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Newlywed Sofia Richie Grainge helps David Yurman unveil the latest twist on his signature Cable jewelry collection.

Fresh from her fairytale wedding in France, the 25-year-old “It” girl debuts the label’s new Sculpted Cable bracelet in a fall campaign photographed at the iconic Kellogg Doolittle House in the starry desert town of Joshua Tree, California. The collection ($3,900-$9,700) expands David Yurman’s iconic design with a new bangle in 18k yellow, rose and white gold, available with or without hand-set pavé diamonds totaling up to 2.13 carats. Available in 4.6 or 6.2mm widths, the bracelets see the original Helix style “reimagined as a subtle, flatter relief, with each edge carefully carved and polished to the optimum shine”.

“My favorite way to wear David Yurman’s bracelets is with jeans and a t-shirt,” says Richie Grainge The Hollywood Reporter. “They are such statement pieces – for an elegant evening wear Sculpted Cable with a gorgeous dress, some of the more simple sculpted earrings and a dramatic necklace. I feel like there are multiple ways to play with the collection.”

Richie Grainge joins other celebrity brand ambassadors: actress Scarlett Johansson, actor Henry Golding, singer-songwriter Shaun Mendes, leverage Actor Aldis Hodge, model Taylor Hill, New York Mets shortstop Francisco Lindor, Dodgers player and model James Turlington, and Olympic sprint gold medalist Syndey McLaughlin-Levrone.

“David Yurman embodies everything I try to express with my aesthetic – with the way I dress and the way I want to feel, which I find very timeless and elegant,” added Richie Grainge in a statement. “This campaign is about creating your own path: being truly confident, setting the direction and being the leader of your own pack.”

The Sculpted Cable bracelets join David Yurman’s range of twisted motif necklaces, earrings and bracelets. Founded in 1980 by sculptor David Yurman and his wife, a painter and ceramist, Sybil Yurman, the brand launched their Hollywood-loved cable jewelry two years later.

The daughter of social media star and model Lionel Richie, she has previously walked the runway for Chanel, Jeremy Scott and other designers, and released fashion collections for sister Nicole Richie’s label House of Harlow, Frankie’s Bikinis, Rollas, Missguided and more.

See more of her new high fashion appearance with David Yurman and shop the latest Sculpted Cable bracelets here.