How to Make a Video Streaming App Successful: 6 Tips

A video streaming app can become a crucial addition to the whole OTT strategy of your video streaming service as more and more people consume media via devices, such as smartphones or tablets. And some people prefer viewing quality images on big screens of Smart TVs. So, the market for consuming video content via gadgets is growing and will continue to grow.

Let’s observe what you can do to develop your video streaming app and make it successful.

What are the tips to make a video streaming app successful?

#1 Customizable interface

If you don’t want to dive into OTT application development by yourself, you can contact a company that has already designed such a solution. For example, Setplex developed a white-label OTT platform that offers full control over the user interface on all device applications.

You can use your own colors, fonts, and logos to show your viewers that the platform belongs to you and deliver your brand message with your design. Such capabilities will help you attract customer attention and stay recognizable among competitors.

#2 Analytics check

Many businesses postpone analytics and make a huge mistake doing this. OTT analytics will help you understand the performance of your video streaming service. It will always provide you with data showing what things can be improved or even removed.

OTT analytics check should be a permanent activity when running a business as it can show you where users have trouble interacting with your service and what videos they don’t like at all or what videos they watch the most.

#3 Monetization model 

Choose the monetization model that suits your business goals and your viewers’ payment capabilities. Choose between three common monetization methods: pay-per-view, advertising, and subscription-based.

If you don’t know which model to choose, find the platform that will allow you to test all of them. And after testing, you will be able to make an informed decision about what platform brings you the most revenue and suits user interests.

#4 Content niche

All details are essential when doing business, but the first thing people usually search for is content. So, choose a topic to focus on. One topic will not mislead a viewer. So, try to concentrate on one.

You can create entertaining and educational content united by one topic. For example, you are a fitness business. You can create videos with jokes and funny stories from the fitness world and videos with exercises and valuable information about a healthy way of life.

#5 Tech requirements

For a video streaming application to perform well, you need to think about technical characteristics and requirements, such as internet speed, hosting, security, and network connectivity. They will define the performance of your service and user experience.

#6 Marketing

Inform your potential customers that you offer applications where they can find valuable information. Create social media accounts and stay active. Social media services offer multiple opportunities to communicate with your target customers.

You can ask them what they think about your content and what videos they would like to watch. You can create a poll and ask them what features they expect more.

People will probably leave comments about their experience of interacting with your service, and you will be able to answer them and smooth things over if a person wasn’t satisfied.


Every project requires a lot of hard work, effort, and things to think about. We have provided you with six tips that can help you create an application that people will love, and you will generate a lot of revenue.

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