Jimmy Butler’s new “emo” hairstyle is the internet’s latest obsession.
The 34-year-old Miami Heat player showed up to media day on Monday with straightened hair, painted fingernails and piercings – the second year in a row he chose the event to unveil a new look for the season.
“Yeah, yeah, laugh,” he said to the giggling reporters. He added: “I’m very emotional right now. This is my emo state and I like it. That’s me,” Butler said. “That’s how I’ve been feeling lately.”
Since Butler rocks this look on media day, where players speak to reporters and take official headshots, his emo style will be featured in promotional photos throughout the upcoming NBA season.
Social media users were quick to notice Butler’s new look and couldn’t help but equate his hairstyle with that of early 2000s emo bands – like Secondhand Serenade, Fall Out Boy and Panic! at the disco.
A post on X, formerly Twitter, showed several recordings of Butler’s hair and an emoji meme of the infamous black hair emo swoop. It simply read: “Cuz tonight will be the night that I will ball for yewwww,” a reference to the lyrics of Secondhand Serenade’s 2008 hit “Fall For You.”
Another poster showed Butler’s official portrait photo: Write“He didn’t go and get this… ‘CUT MY LIFE INTO PIECES; This is my last resort.’”
On Instagram, A user edited Butler’s head in the music video for “Outkast’s Hey Ya!”, in which rapper Andre 3000 rocks a short silk press. And the hairstylist responsible for Butler’s new look shared one Behind the scenes clip as she straightens the athlete’s hair while “Thnks fr th Mmrs” by Fall Out Boy plays in the background.
Butler seems to love changing his appearance on a regular basis. He wore dreadlocks Media Day last year and kept it for months, but ultimately decided the long hairstyle could affect his game, so he removed it before the Heat’s first preseason game, according to the statement to the wrestler.
It’s unclear how long Butler will keep his hair straightened, but social media users have some ideas. “Jimmy Butler will wear out his press before the end of the first quarter,” one person said Posted on X.
It wasn’t just netizens who were shocked by Butler’s latest stunt. Warming center Bam Adebayo told reporters that he had not seen Butler in person before the day began and thought the photos of the straightened hair had been Photoshopped.
“This isn’t real!” Adebayo said, calling the look “hilarious.”