Joanna Gaines reveals uncertain future with Magnolia

Joanna Gaines


Joanna Gaines at the launch lunch for her book The Stories We Tell.

In less than 20 years, Chip and Joanna Gaines turned their Magnolia store into a media and retail empire. Now Joanna is opening up about her rotating role at the company.

“Right now I’m struggling with my role in our business,” she writes in her new book, The Stories We Tell. “Since 2003, Chip and I have given Magnolia every inch of us, and because it’s so intrinsically tied to who we are, it’s sometimes difficult to tell where Magnolia ends and we begin.”

Joanna, meanwhile, went into the passage an appearance on November 8, 2022 on “Today”. She agreed with host Hoda Kotb that she was “on the brink of change.”

“I can feel it coming. I don’t even know what it is, but I feel like my heart instinctively knows I need to prepare,” the Fixer Upper host admitted.

As she explained, life moves “so fast” as her eldest son prepares for college and her eldest daughter starts driving.

“Magnolia – this feels like our first baby. 2003, you know. So, I feel like there’s change, but I can’t even articulate it,” she continued. “I feel like this book prepares me for whatever comes next. But I want to be healthy and whole this season.”

Joanna Gaines assures Magnolia is moving on

While her role may be up in the air, Joanna assured Kotb that Magnolia will continue. The brand has grown to include a magazine, home accessories, a retail campus in Waco, Texas, and a network.

“In a lot of ways, I feel like it’s just getting started,” Joanna said of the brand. “I do, I feel like, I feel like, because she’s – I’m telling her – 20 years old. But there is still so much life. So I’m so excited to see what becomes of her, it’s sure to develop.”

Joanna Gaines sets out to rewrite lies in her new memoir

Joanna’s revelation comes as she releases her latest book, a memoir titled The Stories We Tell.

“We all have a story to tell,” according to the book description. “This happens to be mine – each chapter is a window into who I am, the journey I’m on and the season I’m in right now.”

As she explained in Today, as the daughter of an American father and a Korean mother, she was teased and often felt out of place. Over time, she has come to accept certain lies about herself that this book seeks to straighten out.

“I felt like I was processing it all on my own, which I now realize as a 44-year-old woman that you have to say that stuff out loud,” she told Kotb. “You have to rewrite those lies with the truth. To get back to those moments, I keep writing to the 6-year-old you see on the cover, even throughout this book. This is how I was before I tuned in to the world and started believing the lies. For me, writing back to her was really, to take back some of that lightness and that freedom.”

The Magnolia Table host added that she wrote the book for her two daughters – Ella Rose, 16, and Emmie Kay, 12.

She added: “Get there before me. Because I really want them to know their worth and worth. Don’t let the world say otherwise.”

The Stories We Tell is available now.

CONTINUE READING: Hilary Farr opens up about her ‘unexpected’ role in the upcoming HGTV holiday movie Joanna Gaines reveals uncertain future with Magnolia

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