Kim Kardashian’s deal with Balenciaga definitely binds her to a divorce

As SKIMS and Fendi team up to make a hugely successful collaboration, I’m sure we’ll see Kim Kardashian wearing Fendi exclusively over the next few months. So when did she start appearing in Balenciaga from head to toe at the same time? Something is wrong. At first, I thought she was campaigning for Balenciaga to be SKIMS’s next luxury collab partner, but her relationship with the brand seems to be deeper than that. Fendi must have been furious, but Kim is Team Balenciaga—Before and after things with Kanye West went awry.

With the Kardashian’s Balenciaga era in full swing late last year, she turned heads in some now-iconic outfits, from a West wedding look Donda The tour came to match her black mask for the Met Gala (which she attended alongside the brand’s creative director, Demna Gvasalia). Everything in the non-Balenciaga mogul’s massive wardrobe was covered in dust as she embraced a new kind of sexy, one that relies heavily on modest yet fitted clothes.

In October, a variety of monochrome Balenciaga looks pink ended her standout SNL hosting gig—and at this point, fans were starting to notice that West was also wearing more and more Balenciaga. Bizarre stories about brands sponsoring their divorce flood the fashion set’s social media pages, with many using it as a case study in branding, celebrity partnerships and influence.

Kim and Kanye are characters, no doubt. But are they really teaming up with a fashion brand to “finance” their divorce? However, Balenciaga’s looks continued to pop up, and their wardrobes were too cohesive to be coincidental.

STAR STYLE | Kim K Balenciaga

Mega agency.

After that, the couple’s breakup took its worst turn, with West frequently calling Kardashian on social media, prompting rumors of her parenting skills and her rumored new relationship with (who else?) Pete Davidson. At this point, West makes the semi-weird decision to find a new girlfriend to be the center of attention, and decides to cast Julia Fox of Uncut gems.

After meeting in the new year, Fox wrote one article because the Interview detailing a “date night” in New York City, complete with a signature Western-style wardrobe upgrade.

West is sometimes said to have improved on Kardashian’s style throughout their relationship, so the fact that he gifted Fox an entire wardrobe (on a third date!) shouldn’t come as a surprise. “Ye has a whole hotel suite full of clothes. It’s every girl’s dream come true. It’s like a real Cinderella moment,” said Fox Interview.

After West signed it her new lookFox was discovered in a great number of by Balenciaga — which, of course, only deepens the connection between the brand and the iconic couple’s disbandment. What happens next, Pete Davidson as the new face of the brand?

Not necessarily. To no one’s surprise, Balenciaga announced Kardashian as the brand’s new face — and after posting the announcement photo, the brand proceeded to wipe out the rest of their Instagram feeds. Perhaps the new beginning to their feed is symbolic of the new beginnings of Kardashian sans West?

Just three days after the announcement, West took to Instagram to express disappointment about Kim allowing their daughter, North, to post on TikTok.

Balenciaga will likely never officially confirm or deny the sponsorship of West and Kardashian’s split, but the connections are too obvious to be ignored. The question is: Does it work? I argue yes.

The Le Cagole XS the bag that Kardashian posed during the campaign is expected to replace Hourglass the bag is 2022’s next It Bag and the brand’s former most popular handbag, the City Bag, is undergoing a used revival, now becoming the must-deal bag on the pages. web like The RealReal, Rebag and more.

Key point? Kim and Kanye’s marriage may have ended in divorce, but it also ended up in one of the (arguably) biggest brand deals in fashion history.

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Brian Ashcraft

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