Kris Jenner has a new product line in mind after registering a very personal new brand…

A good mom never sleeps!

That’s what it says Kris Jenner, at least. She is more than busy dealing with all the branding and advertising issues that come with it Kim Kardashian and the rest of her famous daughters. And now the mom is setting her sights on a new business brand – for herself!!

Related: Fans Call Out Kris Jenner Over Instagram Video So Filtered It ‘Looks Like AI’!

Accordingly TMZthe matriarch of the KarJenner family has an active patent application filed with the US Patent and Trademark Office. The nickname in question, which she is reportedly trying to get banned, is extremely personal to her. As in her name!

That’s right! Kris has trademarked the words “KRIS JENNER” – as listed in all caps – to sell a new clothing line. The items listed in the filing are said to include lots of cozy clothing like sweatshirts, sweatpants and loungewear. According to the outlet, she’s also in the market selling jackets, shoes, socks and even “headwear.”

Obviously, such a move suggests that Kris could be setting the wheels in motion to launch a new product line. With Kylie Swim And SKIMS and everything else, this family really never sleeps!!

Here’s the weird part, though. As TMZ Kris reportedly first secured the rights to her own name back in 2011. She was successful with the branded app, but then… nothing came of it. Not a clothing line or anything! In 2015 the brand was finally abandoned completely.

Now she’s back to find out more. The second time is the charm??

[Image via WENN/Avalon]