Liverpool: Eurovision handover to take place later today

The slogan was unveiled for the event, with artwork depicting hearts beating together in the colors of the Ukrainian and British flags.

Last year Ukraine clinched victory with the Kalush Orchestra but were deemed unfit to host this year due to the Russian invasion.

As the UK finished second at the European event with singer Sam Ryder, they took responsibility for organizing the event before Liverpool was announced as the host city.

St George’s Hall will be decked out in the branding this week before rolling it out across the city in April.

The BBC said the new slogan “reflects the origins of the competition, which was developed to bring Europe closer together through a shared television experience across different countries”.

The branding features hearts in the colors of the Ukrainian and British flags – and a nod to the Beatles. (Image: BBC)

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In a nod to the city’s rich musical heritage and iron street signs, the company added the Penny Lane font was used for the branding.

The Eurovision Song Contest in Liverpool will feature the slogan ‘United by Music’, with artwork showing hearts beating together.

An official handover ceremony, hosted by Rylan Clark and AJ Odudu, will be broadcast from St George’s Hall in Liverpool pic.twitter.com/E8yB45ZJgw

— BBC Breakfast (@BBCBreakfast) January 31, 2023

Formed in Liverpool, the Beatles released the eponymous song “Penny Lane” in 1967.

The new branding is a partnership between UK agency Superunion and Ukrainian creative studio Starlight Creative.

Martin Green, Managing Director of the Eurovision Song Contest 2023 at the BBC, said: “The Eurovision Song Contest 2023 is going to be a really special event and the creative look is a big part of that magic.

“This year’s identity perfectly encapsulates the amazing partnerships of the entire competition and, more importantly, the power of music to bring people together around the world.”

Olena Martynova, CEO of Starlight Creative said: “Creativity and music both have the power to unite and inspire.

“We are so proud to be part of the creative concept behind such an important music event when we need to come together as a global community more than ever.

“It is an opportunity for Starlight to represent Ukraine on the international stage, demonstrate our creative and musical abilities and create something that honors our strength and the power of unity.”

St George’s Hall and the Liverpool sign at Liverpool ONE are already using the branding before it rolls out across the city from April.

The new branding will also be used tonight (Tuesday 31 January) from 7pm during the Eurovision presentation and prize draw program hosted by Rylan Clark and AJ Odudu on BBC Two and BBC iPlayer.

The 11,000 capacity M&S Bank Arena on Liverpool’s waterfront will host the Song Contest in May.