Lululemon’s Define Jacket is Going viral on TikTok — Here’s Why

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When it comes to sports, there are a few brands that I know that I can count on for anything I need, whether it’s sweat-wicking leggings (and butt lifters), sports bras that keep the girls in place or layers that will keep me warm while jogging in winter. If I’m looking for some truly life-changing gadgets, the place I go is always Lululemon. Although it costs me an arm and a leg every time I buy something, whatever I get is always worth the cost.

So it’s no surprise that one of the brand’s most iconic styles is going viral on TikTok for a really hilarious – and very impressive – reason. Shoppers are saying the jacket simulates the effects of getting a BBL (Brazilian butt lift). AKA, it makes them look plump and attractive instantly.


BBL jacket for victory #bbl #lulubbljacket #definejacket #lululemon

♬ original sound – Carlos Hoemez

See, for the longest time, I thought this jacket was the type of coat I’ve always wanted, ALWAYS seeing the right moms in my yoga sculpting classes. Of course, they are always looking for the absolute phenom in there. So I’m a bit surprised to see young people rocking this look as well. But then it hit me – why don’t we all wear the same jacket that’s helping these women look good?

Here’s why they’re so popular: Basically, it’s like the top sculpted leggings. When you put it on, your curves are instantly accentuated so your top half gets the attention it deserves.

TikTok users like @greta_rolli say it helps them project a confidence they usually don’t, and we all have that kind of impact. Right now, you can log in to the app and search #lulubbljacket and find videos that have garnered a whopping 1.5 million views.

At this rate, the brand could change its name from Define to BBL.

Now, of course we can’t just rely on TikTok users to know how good this is. We’ve seen reviews of BBL jackets, and they’re equally impressive. More than 3,000 shoppers came up with the style average rating 4.2 stars thanks to their ability to sculpt and define beautiful and unique bodies.

“I love it! Super flattering and comfortable,” wrote one shopper, who, like many others, advised downsizing. Perfect fit, and at the same time more flattering but very breathable and comfortable due to the stretchy material!”

This jacket is available in a wide range of color options and patterns, but what shocks no one is that TikTok’s effect is on inventory. Many sizes are selling out after the online craze, so if you want a jacket for the new year, we recommend you check it out quickly.

After all, there’s no such thing as the present time to get a BBL—without surgery.

Identify Luon's jacket

Courtesy of Lululemon.

Identifying Jackets in Camo

“BBL Jacket” is in size 0 to 20 and has many colors. This camo suit got us ready to sweat big during Barry’s toughest workout out there — and crush it there.

Identify the jacket

Courtesy of Lululemon.

Identify the black jacket

You can’t go wrong with a classic black coat. It’s undeniably slick looking and goes with everything you could possibly own.

Identify the white coat

Courtesy of Lululemon.

Identify the white coat

This soft and stretchy jacket Designed to wick away sweat during your hardest workouts without the need to focus on the bottom. You name it during burping, running, jumping rope.

Hooded jacket defines smoky red

Courtesy of Lululemon.

Hooded jacket defines smoky red

For those of you who can’t wear a jacket without a hood, this is the one for you. Its same style with an added hood bonus. Plus, it has several more color options compared to the original. Furthermore, this style is only $10 more expensive than the original. Lululemon’s Define Jacket is Going viral on TikTok — Here’s Why

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