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Netflix is ​​exploring a version with ads as the subscriber base dwindles

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Netflix Inc. said it was considering offering a lower-priced ad-supported version of the platform to grow its subscriber base after the streaming giant posted its first quarterly subscriber loss in more than a decade.

The move is a significant change for a company that has sold itself as an ad-free haven for its members since its inception. Netflix has been grappling with slowing revenue growth caused by stiffer competition from competing services and rampant account sharing among its customers.

https://www.wsj.com/articles/netflix-earnings-q1-2022-11650325682?mod=pls_whats_news_us_business_f Netflix is ​​exploring a version with ads as the subscriber base dwindles

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