Nick Knowles has risked ending up in hot water with the BBC after posting a £2,850 designer watch on Instagram.
The 59-year-old presenter showed off the expensive jewelry as he shared a photo of his trips to the Grand Canyon and appeared to clog the watch while marking the mark.
It comes after he was reprimanded by the network last year for breaking their strict advertising rules after starring in a Shreddies ad.
Uh oh: Nick Knowles has risked ending up in hot water with the BBC after he hooked up a £2,850 designer watch on Instagram
The photo in question showed Nick’s arm in a shot with Vertex’s silver watch, with the stunning Arizona Canyon and Skybridge in the background.
However, Nick’s move to directly tag the company might not go down well with the BBC, which bans its stars from promoting brands on social media.
It comes after Nick opened up about his breach of the BBC’s commercial guidelines back in May.
Advertising? The 59-year-old presenter showed off the expensive jewelry as he shared a photo of his trips to the Grand Canyon and appeared to clog the watch while marking the mark
Uh oh: Nick was reprimanded by the network last year for violating their strict advertising rules after starring in a Shreddies commercial
Last year, the TV star was removed from a special edition of his hit BBC show on 23 years of DIY SOS after starring in an advert for cereal brand Shreddies, in violation of the channel’s advertising rules.
Speaking about the incident, Nick admitted that while he regretted the “confusion” he caused with the ad, he took the job to make money during the pandemic.
Nick was replaced by comedian Rhod Gilbert for DIY SOS’ Children In Need special at the height of the drama but returns to present a new series of the Home Makeover programme, which airs on the BBC next week.
Risk: Nick’s move to directly tag the company may not go down well with the BBC, which bans its stars from promoting brands on social media
Nick played a contract builder in the ad – a move said to go against the BBC Banning TV talent from trading in their on-screen personalities.
Nick told The Sun of his decision to star in the ad: “You know, you have to earn and there was a time during the pandemic when shows were just not filming. That job wasn’t there and I have to take care of my family and an opportunity arose.
“What I regret, of course, is the confusion that has arisen. I certainly would not have chosen to upset the BBC or upset the program in any way.’
Nick added that DIY SOS is “more important than just a job” to me. I live and breathe it and have done so for 23 years. It’s really, really important to me. “I’m just glad we all got to sit down and work our way through.”
Rules: Speaking about the Shreddies incident, Nick admitted that while he regretted the ‘confusion’ he caused with the ad, he took the job to make money during the pandemic (pictured on DIY SOS ).
The BBC star confirmed in May 2021 that he would not be fired from DIY SOS over the ad as the company would make a U-turn in its stance.
Fans of the presenter, who made up to £300,000 in a year from his BBC work, took to social media to defend the then-star.
Some even branded the BBC “inconsistent” for coming down on Knowles, while Match of the Day host Gary Lineker has continued to promote Walkers chips.
During the Crunch Zoom meeting, Nick was told by company bosses that he must take the ad off the air or end the show that launched his career.
Problems: Nick played a master builder in the ad – a move said to violate the BBC’s ban on TV talent swapping screen personalities
MailOnline believes the problem is the resemblance between Knowles’ character in the ad and his role as host of DIY SOS – and whether it violates a rule prohibiting stars from impersonating their BBC personas in commercials.
The broadcaster’s strict rules state that all promotions targeting on-screen talent must not “imitate, suggest any reference to or association with, or ‘distribute’ BBC content”.
Meanwhile, Nick recently hinted that the future of DIY SOS is uncertain as the show has only been commissioned for one episode – a Children In Need special.
Is there more to come? Meanwhile, Nick recently hinted that the future of DIY SOS is uncertain as the show has only been commissioned for one episode – a Children In Need special
He tweeted: “Unfortunately we’ve only been hired by BBC One for one build for Children In Need this year and not yet for any builds next year,” he wrote to his fans.
“We know there is a great need and we can help many more people and communities, so we hope to have news soon.”
Fans were quick to share their frustration, urging the network to commission more episodes.
BBC policy that Nick Knowles was suspected of breaking
References to BBC content in advertisements
3/15/40: Advertisements or promotions targeting Talent should not imitate, suggest a reference to or association with, or “pass on” BBC Content, for example by replicating editorial elements of a program such as characters, logos, titles, channel names or associated music or graphics with the Program or through the use or direct imitation of sets or key locales, keywords or format items from the content.
Advertising should not replicate or “issue” the role the talent plays in the program. An advertisement for a product unrelated to the BBC should not use more than one BBC Talent from the same programme. Multiple talent from different BBC programs are unlikely to appear in the same advertisement.
Advertisements should not bring the BBC into disrepute.
Source: | Dailymail.co.uk
https://www.soundhealthandlastingwealth.com/celebrity/nick-knowles-risks-landing-in-hot-water-with-bbc-as-he-flaunts-2850-designer-watch-on-instagram/ Nick Knowles risks ending up in hot water with BBC as he flaunts £2,850 designer watch on Instagram