NIL collectives and influencer deals are changing the lives of college athletes

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Since the NCAA began allowing student-athletes to pay to sell their name, image and likeness in 2021, students have figured out how to take advantage of the complex system. Chuck Todd speaks with current and former college athletes, including Reggie Bush, Faith Masonius and Kiya Johnson, about the impact of NCAA policy.

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Get more newsliveAtNBC News Now

Brian Ashcraft

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