Ploughman’s Lunch is getting a facelift, and some sandwich lovers aren’t happy about it.
On 28th March 2022, The Tors Pub in Belstone, Devon quickly became known for changing the name of the Ploughman’s Lunch to ‘Ploughperson’s’. Now the history of the popular food is being discussed online. Let’s just say you might be surprised to learn that his true story has nothing to do with pulling plows…
Ploughman’s Lunch “cancelled” by the Devonshire Pub.
This month, a story about The Tors pub went viral. The pub renamed the Ploughman’s Lunch to “Ploughperson’s Lunch”. This renaming was to recognize the “amazing ladies” of the local farming community, according to the Tors landlord.
Consisting of the same ingredients as a classic Plowman’s – cheese, ham, pickled onions, chutney and sourdough bread – the Tors offer their Plowperson’s Lunch for £12.50.
In recent years, several food brands have rebranded their products in response to the cultural climate. In the wake of the Black Lives Matter movement, Uncle Ben’s rice took a step to change his name, as did Aunt Jemima. The decision to rename Ploughman’s Lunch stems from a desire to celebrate all genders working in farming and farming.
Renaming the Ploughman prompts a backlash
An inevitable spate of backlash swept social media in response to the “ploughperson’s lunch.”
Tors pub proprietor Dicky Harrison added that it was all a gentle joke and that they weren’t expecting such a commotion. “It created something of a Twitter storm, didn’t it?” Harrison said.
“It was a little fun. We are on Dartmoor and have many friends who are farmers – both women and men – all working the land. It was a nod to the ladies without being too political. It was not done to offend, but also to plow women.”
The true story of the ploughman’s lunch revealed
In July 1956 an issue of ‘A monthly report‘, a magazine published by the Brewers’ Society, explained the Cheese Bureau’s recent activities to increase cheese sales:
“[The Cheese Bureau] exists for the admirable purpose of popularizing cheese, and as a result, the public house lunch of bread, beer, cheese, and pickles. This traditional combination was broken by rationing; the Cheese Bureau hopes to secure remarriage by demonstrating the natural affinity of the two parties.”
The phrase “ploughman’s lunch” was allegedly popularized by the Milk Marketing Board (MMB) in the 1960s. Even though other reports found its use earlier, in 1957. The advertisement for the Ploughman’s Lunch was part of a campaign to promote the sale of cheese in pubs.
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https://www.hitc.com/en-gb/2022/03/28/ploughmans-lunch-cancelled/ Not only is a ploughman’s lunch “cancelled,” but the name doesn’t make any sense