Poorly designed websites cost ecommerce platforms billions in lost sales

New research on online shopping habits through corporate CMS (opens in new tab) Storyblok has claimed poorly designed websites could cost UK ecommerce platforms (opens in new tab) to lose over £1billion in revenue.

The study found that each online shopper abandons an average of five purchases worth £50 a year due to a poor website user experience – and 12% of shoppers abandon purchases over £100.

https://www.techradar.com/news/poorly-designed-websites-cost-uk-ecommerce-platforms-pound141bn-in-lost-sales-yearly Poorly designed websites cost ecommerce platforms billions in lost sales

John Walker

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