Popeyes just signed an agreement to open its first locations here – Eat this, not that
Popeyes is hitting Europe with a hurricane. After a recent expansion to the UK, where it opened first restaurant in East London in November, the Miami-based beloved chicken chain is opening stores in another European country: France.
The French will enjoy Popeyes delicacies such as sandwich, chicken nuggets, and cookies next year. The company is partnering with one of France’s largest restaurant groups, Napaqaro, which will act as the main franchisor in the country. The development deal also includes neighboring Monaco and will add hundreds of restaurants in these territories in the coming years.
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David Shear, president of Popeyes parent company RBI International, said: “We are delighted to announce this landmark agreement for Popeyes and can’t wait to introduce our iconic chicken dish to the world. France, one of the largest QSR markets in the world.” “This is another important step forward in Popeyes’ European journey and following its successful accession to Spain and most recently to the UK. Today’s announcement demonstrates our ability to unite partners with leading institutional investors that have supported the best local operators.”
Popeyes currently operates 3,600 restaurants in more than 25 countries, including other European markets in Spain, Switzerland and Turkey. Earlier this year, the chain announced that it would also expand in Romania, Saudi Arabia, India, and Mexico.
Popeyes’ French partner has run several chains in the country, including casual dining brands like Buffalo Grill and Courtepaille, as well as dark kitchens and digital operations like Bun Meat Bun.
“We are extremely proud to be partnering with Restaurant Brands International, one of the largest quick-service restaurant companies in the world, to introduce Popeyes in France. This new partnership confirms Napaqaro’s ambitions in serving the world. building the future of the restaurant industry in France, providing customers with a unique clientele. Jocelyn Olive, President and CEO of Napaqaro said. Having grown up in France, locally sourced natural ingredients and exclusive heirloom recipes, Popeyes in France will aspire to be at the forefront of leading [quick-service restaurant] towards the use of sustainable and responsibly sourced ingredients whenever possible. “
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