Amazon Prime Video has just confirmed Radhe Shyam will be streaming through their OTT platform, but when will the film be released online?
While 2021 was indeed an incredible year for the Indian cinema industry, scheduled film projects continued to experience delays due to the ongoing coronavirus pandemic.
Unfortunately, this included the highly anticipated romantic period drama Radhe Shyamwith Pooja Hedge and Prabhas, which was originally scheduled to premiere in July 2021.
Thankfully, after months of patiently waiting for news, the film finally made its theatrical debut this week. Now fans are dying to know all about the OTT streaming release for Radhe Shyam around the world.
Radhe Shyam is an example of excellent publicity and marketing
Radhe Shyam is an Indian film produced by UV Creations and T-Series under the banner of Gopi Krishna Movies directed by Radha Krishna Kumar.
From teaser trailers to character posters, the film has seen some of the best promotion and marketing in recent memory. Arguably one of the main reasons why the ad campaign was so successful was that it attracted the attention of multiple audiences – it was produced simultaneously in Telugu and Hindi.
In fact, find Radhe Shyam on youtubethe first six results combined have garnered more than 156 million views, showing how large the audience has grown.
One of the most important parts of the advertising campaign was showcasing Radhe Shyam’s visual effects. High-quality set pieces, CG effects, and cinematography are all standouts, with the production being amazing budget from Rs 350 crore (around US$46.7 million).
A stop-start release as Finally Radhe Shyam is coming to cinemas
Radhe Shyam was original planned Coming to cinemas in late July 2021 but like so many cinema projects around the world had to be postponed due to the ongoing coronavirus pandemic.
Colleague and lead actor Prabha would then take to social media split the official promotional poster for Radhe Shyam confirming that a new release date has been set for January 14thth2022 – Coinage with the Sankranthi festival.
Unfortunately, on December 5th, 2021 the time had come Confirmed that the target release date has been pushed back again, apart from the surge in Omicron cases.
“We’ve been trying our best for the past few days, but with the growing cases of Omicron variants, it looks like we’ll have to wait for our labor of love to hit the big screens.” — Pooja Hedge, above Twitter.
The actress ended the statement saying the film is “a story of love versus fate and we are sure your love will help us get through these difficult times together.”
Thankfully, the lead actor shared Pooja Hedge with her on February 2, 2022 Twitter Page that Radhe Shyam would hit theaters on March 11th.
Amazon Prime confirms release date for Radhe Shyam streaming
Just a few hours ago, the official Amazon Prime Video India Twitter page was shared confirmation that they had acquired the OTT streaming rights for Radhe Shyam.
“Hop on this magical journey of love,” read the post Office, which featured a unique teaser trailer for the digital premiere. Radhe Shyam will be released for streaming on the Amazon Prime Video service on Friday April 1st – and no, this isn’t an April Fool’s joke.
An exact start time has not yet been announced, but fans can expect the film to be available on April 1 at 00:00 IST, the usual start time for new Indian content on the platform.
While fans around the world are delighted to hear the confirmation of the OTT streaming release, many had been anticipating this announcement since it premiered on March 11th. That confidence was bolstered by the view that the T-Series has made a habit of making big deals with the big platforms over the past year.
In fact, the last six major original productions of the T-series have each landed on a major OTT service: Haseen Dillruba and Sardar Ka Grandson (Netflix), Sherni and Mumbai Saga (Amazon Prime Video), Bhuj: Pride of India and Shiddat (Disney Hot Star ).
“A love story of two individuals who are completely different in their outlook on life. Vikram Aditya, a renowned palmist who does not believe in love but believes in the language of the stars, destiny and destiny, falls in love with Prerna, who believes in science instead of fate and destiny.” – Amazon Prime inscription.
Interestingly, prior to the latest theatrical release announcement, there were concerns that the film could skip its theatrical run entirely and use a direct streaming format.
Accordingly The time of IndiaThe team had to make a difficult decision as the ongoing pandemic continued to impact theater capacity constraints.
However, producers wanted the film to hit theaters first “simply because it contains appealing visual grandeur that can only be fully enjoyed on big screens with supporting Dolby/DTS sound, rather than watching it on phones and laptops.”
The good news is that Radhe Shyam will be premiering for OTT streaming very soon; Notably the release on Prime Video just three weeks after its theatrical release.
Accordingly reports online the satellite broadcasting rights for Radhe Shyam were acquired by Zee5 for all Indian languages.
The biggest box office bomb of recent times?
Given the extreme budget available for Radhe Shyam, the film was expected to rake in the cash at the domestic box office.
“The film is one of the biggest box office bombers of Indian cinema with expected losses of around Rs. 100 crores plus on the table. In the film, Prabhas takes on the role of an astrologer who appears to be predicting catastrophes before they occur, but he certainly didn’t see that coming.” pinkvilla.
The filmmakers have argued that the film earned more than Rs 200 crore; However, these claims have been denied by The Indian Express who argue that an earnings of Rs 140 crore is more realistic.
In both scenarios, the film is at a loss when it arrives on the Amazon Prime Video streaming platform.
Meet the cast of Radhe Shyam
Leading Radhe Shyam’s production are Prabhas aka Uppalapati Venkata Suryanarayana Prabhas Raju and Pooja Hedge.
A heavyweight of modern Telugu cinema, Prabhas is one of the industry’s highest-paid actors, having appeared in the Forbes India Top 100 Celebrity list three times since 2015.
After making his acting debut in 2002 with Easwar, he got his first break in the romantic action film Varsham. The 42-year-old went on to star in countless iconic titles, including Mirchi (2013), Baahubali: The Beginning (2015) and Saaho (2019).
Alongside Prabhas is Pooja Hedge, a popular Indian actress and model from Bombay. The 31-year-old is also a veteran of modern cinema, winning critics’ awards for Duvvade Jagannadham (2017), Maharshi (2020) and Ala Vaikunthapurramuloo (2021).
Other cat members for Radhe Shyam are Krishnam Raju, Sachin Khedekar, Priyadarshi, Bhagyashree, Murali Sharma, Kunaal Roy Kapur and Sathyan.
By Tom Llewellyn – [email protected]
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https://www.hitc.com/en-gb/2022/03/31/radhe-shyam-release-date-confirmed-with-new-teaser-trailer/ Radhe Shyam will be released for OTT streaming via Amazon Prime on this date