Sega may want to create franchises such as: persona or Yakuza into other media such as films. This was revealed in a CNBC interview with Shuji Utsumi, COO of the company, when he spoke about the company’s success Sonic the Hedgehog Films. [Thanks, CNBC!]
During the interview, Utsumi talked about how Sega was “revitalized.” Sonic the Hedgehog through several new avenues, referencing films and television shows, and through collaborations with Roblox and Lego. He explained that this strategy could be applied to their other largest franchises, persona And Yakuzasuggesting films could be on the cards.
It’s not surprising that after its success, Sega would be interested in incorporating IPs like Yakuza or Persona into film adaptations sound Films. Of course, both franchises have been adapted for other media in the past. Both Persona 4 And Persona 5 have been adapted into anime and manga, while Yakuza was made into a film in 2007 directed by Takashi Miike. It is unclear what the new adjustments might look like.
Elsewhere in the interview, Utsumi discussed some of Sega’s other strategies. With your purchase of Angry Birds Developer Rovio hinted at a stronger push toward mobile devices. He also hinted at Sega’s willingness to revive other classic IPs, but didn’t mention anything specific. He also explained that despite some offers, Sega is currently not interested in being taken over by companies like Microsoft in the foreseeable future.