Social media provides an inestimable service for businesses. You can communicate with your audience, get feedback on what they want you to do, and implement that feedback in bespoke campaigns that will help you to increase your conversion rate and grow your business. As such, it stands to reason that you should be incorporating social media into your marketing strategy.
One of the most important social media platforms right now is TikTok. This mobile app has a history that dates all the way back to 2016, and today, it enjoys more than a billion monthly active users, with that number set to grow as time goes on. With that in mind, then, you might be wondering if it’s worth starting a TikTok account for your business. We think it is, and here are some of the reasons for that.
Perhaps the most compelling reason to start a TikTok account for your business is that you don’t have to be a social media expert to get the most out of it. Using TikTok is pretty easy; creating content and campaigns for your brand is made simple and straightforward through the app’s built-in tools. Even if you do start to struggle, there are platforms out there, such as https://freetikfollowers.com/, that will help you to build a strategy for TikTok. You’ll never need to get to grips with complicated code or computer science to use TikTok!
Of course, no brand is ever going to be able to appeal to every single one of TikTok’s billion monthly active users. However, if your business isn’t on TikTok, then you’re missing out on a massive potential audience. Just by creating branded content and putting it out there, you’d get eyes on your content, which would raise awareness of your business and potentially even get you some new customers. It’s silly to ignore a potential audience for no reason, and since creating a TikTok account is completely free (even for businesses), there really is no excuse!
A huge number of people on TikTok got famous just by posting content on the platform, and now, a lot of them are looking for businesses to team up with in order to continue their careers. Even if your business is small, you can still find TikTok influencers who want to partner with you in order to promote your brand. Influencer marketing can be a hugely successful way of promoting yourself; influencers create content organically, so their videos rarely feel like traditional advertising, which appeals to TikTok’s younger and more ad-aware demographic.
Research suggests that more than 60% of users appreciate a brand more when it joins in with the latest trends. TikTok is a great place to discover those trends; simply by accessing the app and viewing the trending topics page, you’ll get a look at the subjects that are informing creators’ content right now. Joining in on those trending topics with your business could be a massive public relations boost for you, and it could increase people’s appreciation of what you’re doing massively. If you want to be contemporary and current, then you need to be on TikTok.
TikTok features a built-in business account that allows you to track analytics and better understand how your content is performing. Naturally, if you create an account for your brand on TikTok, you’ll want to switch to this account type, and you can do so simply by visiting the “Manage account” tab under “Settings”. Once you’ve done so, you’ll gain access to new insights about who’s watching your content, when they’re doing so, and other detailed statistics. You can then use these stats to inform your future content strategy. Not bad, right?
Almost more than any other social media platform, TikTok users are highly engaged with the content they watch. While the For You algorithm is set up to show a constant stream of content to users, they still find the time to like it and comment on it, and as a business owner, you should already know that engagement is incredibly important for your brand. If you want to know what your audience is thinking and feeling about what you’re doing, then you need to be on TikTok, because you’ll find that your content gets more feedback from users this way.
Many people think that TikTok is a platform that’s devoid of traditional advertising thanks to its more influencer-focused approach, but this simply isn’t the case. In fact, you can still build a conventional ad campaign on TikTok; all you need is a business account, and this will allow you to create interstitial in-feed video ads that play between users’ For You algorithm videos. By using this in conjunction with your influencer marketing partnerships and branded content, you’ll be able to construct a foolproof strategy that should turn you into a verified TikTok star!
Last but not least, the reason your business should be on TikTok is simply that you can have fun with the platform. Users appreciate it when brands let loose a little and don’t come across as corporate entities, and one of the best ways to achieve that is to make TikTok content. Take part in some challenges. Create some lip-sync videos (after all, these are embedded into the history of TikTok as a platform!). Interact with your community and try to establish that your brand is run by humans and not machines. Just remember to have fun with your content and you’ll almost certainly be rewarded for it.