Amazon Prime Day is officially here, and if you’re looking to spend $25 or less, the site is offering notable discounts on sunscreens, pet care, smart plugs, echo devices and more during the event. Prime Day is a 48-hour sale exclusive to Prime members, and you can also find deals on kitchen essentials, tech, home products and more.
SKIP AHEAD Amazon Prime Day deals under $25 | Best Prime Day sales under $25 at other retailers | Best Prime Day sales under $25 at other retailers
To help you make the most of Prime Day 2023 and identify what’s actually worth buying, we compiled some of the best deals and sales on deals under $25 that we think you should know about. We’ll continue updating our list with new savings opportunities throughout the event.
Best Prime Day deals under $25
Below, we’re sharing the best Prime Day deals under $25. All of our recommendations are based on our previous coverage and reporting. To ensure the quality of each deal, we’re running deals through price trackers like CamelCamelCamel — each product is either at its lowest price ever or its lowest price in at least three months.
4.5-star average rating from 653 reviews on Amazon
Lowest price ever
The echo pop is a Select-editor favorite echo device and is also the lowest-priced speaker in Amazon’s smart speaker line. You can use it to listen to music, but—like Select’s associate updates editor Zoe Malin — you can also use this speaker to get daily weather reports and control your smart lights.
4.7-star average rating from 542,997 reviews on Amazon
This smart plug is another Select-editor favorite because it works best for those with existing Amazon devices. The plug uses Amazon’s Alexa and you can use the app to schedule your lights, fans and any other appliances. You can also pair it with external Alexa devices and use voice control to work the plug.
4.6-star average rating from 27,923 reviews on Amazon
Rich in hyaluronic acid and antioxidants, this lip mask is a Select-favorite and a key step in an evening skin care routine to keep lips hydrated and moisturized overnight. It comes with a mini applicator so your fingers don’t need to touch your lips and comes in other scents like Vanilla and Gummy Bear.
4.2-star average rating from 55,869 reviews on Amazon
These washable silicone earbuds are a Select Wellness Award winner for best sleep gear. They come with ear tips in multiple sizes for a more comfortable fit, as well as a keychain carrying case to take them on-the-go. Select writer Barbara Booth says these earbuds help her block out noise in her city apartment so well that she feels like she’s sleeping in a different building.
4.7-star average rating from 21,065 reviews on Amazon
Stanley’s stainless steel mug can keep your drink hot for 7 hours, cold for 10 hours and iced for 30 hours, according to the brand. The lid uses a push-down, trigger action mechanism so that you can sip from it by pressing one button behind the mouthpiece. It’s also BPA-free and dishwasher-safe.
4.6-star average rating from 8,473 reviews on Amazon
Cetaphil is a Select-staff favorite brand because its lotions are fragrance-free, hypoallergenic and made with non-comedogenic ingredients, meaning they won’t clog pores. This daily body lotion is formulated to soothe and protect rough, cracked and sensitive skin with dimethicone and urea, according to the brand.
4.6-star average rating from 33,026 reviews on Amazon
Malin has used this duster for years to keep her home clean and free of pet hair. The kit’s reusable handle adjusts to different angles and lengths to help her reach bookcases, shelves, ceiling fans and slide under furniture and appliances. The disposable dusters’ three-dimensional shape helps to trap dust and keep it on the duster, according to the brand.
4.6-star average rating from 20,298 reviews on Amazon
Lowest price ever
This sunscreen is one of our favorite sunscreens for acne-prone skin because it’s formulated specifically with acne-prone skin types in mind. The lightweight, fragrance-free formula is non comedogenic, meaning that it won’t clog your pores.
4.8-star average rating from 109,604 reviews on AmazonThis water filtration tool prevents microplastics, bacteria and dirt from getting into your water. It weighs less than two ounces, making it easy to carry on camping trips, long hikes and outdoor workout sessions.
4.5-star average rating from 3,797 reviews on Amazon
This is one of our favorite shampoos for fine hair because it’s made with the vitamin biotin, which experts have noted helps to improve hair strength. The shampoo’s formula is heat and UV-protective, sulfate and paraben-free, according to the brand. It is also Leaping Bunny certified, meaning that it’s cruelty-free and the brand does not test on animals.
4.7-star average rating from 43,110 reviews on Amazon
Lowest price ever
With this version of the Amazon Fire TV Stick you can stream movies, TV shows, videos and more in Full HD at home or while you travel. After using the included TV plug-in and connecting to the internet, you have access to streaming apps like Netflix, Prime Video and Peacock among others. The remote also comes with Alexa voice control to help navigate your Fire TV.
4.4-star average rating from 89,618 reviews on Amazon
When connected with its companion app, this smart garage control hub allows you to create schedules and get real-time notifications so you can open and close your garage door and monitor any activity near it from your smartphone. The control works with most major garage doors manufactured after 1993 that use photoelectric sensors, according to the brand.
4.8-star average rating from 54,061 reviews on Amazon
One of our Select Pet Awards 2023 winners, these chicken-flavored treats are crunchy outside and creamy inside, and have vitamins and nutrients like taurine, which helps support your cat’s overall health, according to the brand. NBC Select associate updates editor Zoe Malin says both her kitten and her senior cat find them easy to chew.
4.7-star average rating from 54,451 reviews on Amazon
This two-pack of Garnier’s micellar water is both a gentle makeup remover and skin cleanser that removes sunscreen, dirt and dust from your face. I use this as the first step of my nighttime skin care routine when I wear makeup and it doesn’t feel stripping or irritating on my face.
4.3-star average rating from 534 reviews on Amazon
Lowest price ever
Select contributor Maria Cassano recommends this portable bidet for both travel and at-home use. Instead of an attachment to your toilet, this bidet is a collapsible and portable squeeze bottle so you can keep it in a cabinet or store it in a backpack. It also comes with a carrying bag and a carabiner hook for easy transport.
4.5-star average rating from 33,039 reviews on Amazon
This strainer is one of our favorite kitchen tools from Amazon because it helps make cooking and meal-prepping more convenient by keeping your food from falling out while you drain any liquids. It can drain water from any sized round pot, bowl or pan, including glass, wood and lipped bowls.
4.5-star average rating from 4,800 reviews on Amazon
These acrylic organizers come in a pack of two or four, and you can either place them side by side or stack them together to save space. I have these organizers stacked on my dresser in order to neatly store my skin care essentials, makeup, perfumes and lotions.
This bundled two-pack includes a eucalyptus-scented laundry detergent and fabric softener. Both are powered by vinegar without an overpowering odor and are gentle on sensitive skin, according to the brand.
4.3-star average rating from 4,643 reviews on Amazon
This portable charger is small enough to tuck into a pocket or purse if your iPhone needs a quick charge when you’re on the go. The iWalk has a built-in lightning cable that plugs into the bottom of your smartphone, and it can fully replenish your iPhone’s power one time before needing to be recharged. The powerbank also has an LED digital display that lets you know how much power is left before you need to recharge it. It fully recharges in 1.5 hours via a USB cable.
4.6-star average rating from 30 reviews on Amazon
Lowest price ever
Scrub Daddy, best known for its line of sponges, recently released its first cream cleanser, which buffs away dirt and grease from a variety of home surfaces, including shower doors, sinks and stovetops. It’s also safe to use on materials like ceramic, plastic, marble and brass, according to the brand.
4.8-star average rating from 11,801 reviews on Amazon
The G2 from Pilot is one of my favorite gel pens because I can write smoothly without the tip catching on the page or bleeding through the paper. The ink is refillable, and you can purchase refills separately. G2 pens are great for taking notes in a lecture or meeting or jotting down a grocery list.
Best Prime Day sales under $25
Here are the best Amazon Prime Day sales under $25 that we think you should know about. Keep in mind, not every item from a brand is discounted as described below.
- Up to 30% off premium skin care from Laneige, Innisfree and more
- Up to 65% off select Amazon Devices, Alexa and Smart Home bundles
- Up to 37% off Tushy Bidets
- Up to 40% off SimpliSafe security system bundles and component
- 30% off poppi sodas
- Up to 63% off KitchenAid Kitchenware, Knives, and more
- Up to 50% off Yeti coolers and drinkware
- Up to 46% off Amazon Basics Home Products
- Up to 50% off Amazon Basics Luggage Products
- 20% off Olaplex hair care products
- Up to 54% off select products from Yankee Candle, WoodWick and Friday Collective
- Up to 43% off Temptations Cat Treats
- Up to 51% off games and puzzles from Catan, Exploding Kittens and more
- Up to 46% off New Balance shoes and apparel
- Up to 48% off select Columbia shoes and apparel
- Up to 59% off Melissa & Doug toys
- Up to 20% off Pattern Beauty products
Prime Day: Best sales under $25 at other retailers
- Walmart: Up to 35% off outdoor play, school supplies, up to 60% off storage products and organizers and 50% off Walmart+ during Walmart+ Week
- Target: Up to 30% off select college bedding, bath and storage, pet supplies, home items and school supplies during Target Circle Week
- Best Buy: Up to 60% off small appliances, home office supplies and gaming essentials during the Black Friday in July Sale
- Macy’s: Up to 60% swimwear, 40% off men’s underwear and socks, 65% off toys and more
- Kohl’s: Up to 60% across home, apparel, toys and more
- Wayfair: Up to 60% off sitewide off through July 12
- Umami Cart: 20% off instant noodles with code INSTANT through July 12
- The Company Store: 25% off sitewide, plus 40% off Hot Summer Savings with code FLASH23 from through July 13
- Urban Outfitters: 30% off bedding, pillows, throws and home decor through July 19
- Blueland: Up to 20% off subscriptions and 15% off sitewide through July 16
- Dermstore: Up to 20% off select prestige and professional brands through July 12
- Crane and Canopy: Up to 40% off select beach towels, bedding and home goods through July 16
- HerRoom: 30% off select lingerie, hosiery and sleepwear
- HisRoom: 30% off select boxers, slippers and sleepwear
For even more Prime Day deals:
Why trust Select?
Estee Yi is a Select intern who covered deals and sales for Weekly Sales guides. To round up the best Amazon Prime Day sales, she found discounted products either at their lowest price ever or their lowest price in three months.