However, it’s not what we all thought.
The Long Beach, California native, who is almost synonymous with enjoying cannabis, clarified exactly what he meant.
On Monday morning, Snoop revealed that the smoke he was referring to had to do with a fire pit.
It turns out that the Doggfather enjoys sitting next to an open fire without “coughing” and his clothes “smelling all sticky,” he explained in a video posted on Instagram.
The announcement was made solely to promote Solo Stove, a brand of smokeless fireplaces.
Snoop is the brand’s official “smoker.”
“I love a good fire outside, but the smoke was too much,” he said in a statement. “Solo Stove repaired the fire and removed the smoke. They changed the game and now I’m excited to spread the love and stay warm with my friends and family.”
The Death Row Records owner’s announcement didn’t seem to upset fans. They actually praised the stunt.
The Instagram account for X Games said, “That’s a better twist than any movie has ever written.”
“I think Snoop really quit smoking, but he has a great sense of humor. “Anyway, I’m about to buy this smokeless campfire to light my smoke lol,” one fan commented.
“I knew he wasn’t done smoking yet but this rollout was awesome,” commented another.
The collaboration is lucrative.
The “Gin and Juice” connoisseur “will work with the company to innovate smokeless products and contribute to the development of a new signature line of Snoop Dogg x Solo Stove products,” the launch media release states.
This all kicks off Snoop’s collaboration with the brand, which will include a Bonfire fire pit, fire pit stand, Snoop bucket hat, and Snoop x Solo sticker pack that he designed.
The Limited Edition Bonfire Snoop Dogg Collaboration is $420 and is on sale now.