South Australian government defends Sam Smith concert attended by celebrities

The South Australian government has defended money spent to lure English singer Sam Smith to Adelaide for an exclusive concert at a winery.

Tourism Secretary Zoe Bettison said the event was the “new way of marketing” and the cost to the government would be much less than the $1 million proposed by the state opposition.

But the opposition said it was outrageous that taxpayers were being forced to foot the bill for the event, which was mostly attended by social media influencers and celebrities.

The South Australian government has defended money spent to lure English singer Sam Smith (pictured in Philadelphia last year) to Adelaide for an exclusive concert at a winery

The South Australian government has defended money spent to lure English singer Sam Smith (pictured in Philadelphia last year) to Adelaide for an exclusive concert at a winery

The South Australian government has defended money spent to lure English singer Sam Smith (pictured in Philadelphia last year) to Adelaide for an exclusive concert at a winery

Smith performed at the McLaren Vale concert on January 11. It was attended by about 300 people, including 115 who had won tickets through promotions by interstate radio stations.

Others in the crowd were social media influencers and media identities, including former The Project host Carrie Bickmore.

Ms Bettison said commercial arrangements prevented the government from disclosing the cost of the event and how much the singer was paid.

But she said the cost was “much less than the proposed $1 million.”

Tourism Secretary Zoe Bettison said the event was the

Tourism Secretary Zoe Bettison said the event was the

Tourism Secretary Zoe Bettison said the event was the “new way of marketing” and the cost to the government would be much less than the $1 million proposed by the state opposition

“It’s the new way of marketing,” she said.

“We have to go out there and do things differently. We want to turn people’s heads and see South Australia as a place to visit.

“I am convinced that this concert and Sam Smith in South Australia did exactly what we wanted.”

But opposition tourism spokeswoman Jing Lee questioned the government’s lack of transparency.

Smith performed at the McLaren Vale concert on January 11. It was attended by about 300 people, including 115 who had won tickets through promotions by interstate radio stations. Others in the crowd were social media influencers and media identities including Carrie Bickmore (left)

Smith performed at the McLaren Vale concert on January 11. It was attended by about 300 people, including 115 who had won tickets through promotions by interstate radio stations. Others in the crowd were social media influencers and media identities including Carrie Bickmore (left)

Smith performed at the McLaren Vale concert on January 11. It was attended by about 300 people, including 115 who had won tickets through promotions by interstate radio stations. Others in the crowd were social media influencers and media identities including Carrie Bickmore (left)

‘Because [Premier] Peter Malinauskas will not reveal the details of the secret Sam Smith deal, we have no way of knowing the positive benefit to South Australia – and that is if there is any,” Ms Lee said.

“We support events and big names visiting South Australia but there has to be a benefit to the state and community.

“There are also worrying rumors that celebrities and influencers were forced to post a predetermined amount of content on social media platforms to make the concert look like a huge success.”

Ms Bettison said when tourism officials targeted influencers for promotions, they were looking for different individuals with a significant following.

“I think they have a protocol they follow. It’s not just about the number of followers and posts, but also the interactions with those posts,” she said.

Ms Bettison said commercial arrangements prevented the government from disclosing the cost of the event. (Sam is pictured in Washington, DC on December 13, 2022.)

Ms Bettison said commercial arrangements prevented the government from disclosing the cost of the event. (Sam is pictured in Washington, DC on December 13, 2022.)

Ms Bettison said commercial arrangements prevented the government from disclosing the cost of the event. (Sam is pictured in Washington, DC on December 13, 2022.)

Source: | Dailymail.co.uk

https://www.soundhealthandlastingwealth.com/celebrity/south-australian-government-defends-sam-smith-concert-attended-by-celebrities/?utm_source=rss&utm_medium=rss&utm_campaign=south-australian-government-defends-sam-smith-concert-attended-by-celebrities South Australian government defends Sam Smith concert attended by celebrities

Brian Ashcraft

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