Street-related Parkside plans recommended for approval

COUNCILORS are expected to approve new signs related to the Parkside link road that would ‘not distract’ drivers.

The St Helens Council Planning Committee will decide on the application at its meeting next Tuesday.

Members are advised to give consent for an unlit freestanding sign to be placed on land on the east side of the A49 Winwick Road, subject to certain conditions.

Work on the new link road, designed to unlock the “full commercial potential” of the huge Parkside development in Newton-le-Willows, began last year.

The link road will include new direct access from junction 22 of the M6 ​​motorway to the former Parkside Colliery site.

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The proposal is to erect a free-standing, single-sided, unlit aluminum sign supported by two aluminum poles.

The proposed sign will be 2.695 m wide and 2.715 m high and will be mounted 1.5 m above the ground.

It would contain information to draw attention to the new link road and some of the stakeholders involved in the project.

A report to the committee said the application was reviewed by road officials from the Council and National Highways and that they have “reviewed” the advertising’s impact on road safety and have no objection.

It adds: “The proposed signage is not considered to be a distraction for drivers along the A49 due to the scale and position of the sign. There are other signs along this section of the A49.

“The proposed sign would not be illuminated and would not distract drivers.

“Given the constructed form to the north and south of the proposed sign which includes a significant band of housing and the partially constructed approach to the Parkside link road from Winwick Road.

“The proposed sign will not have a significant impact on the visual amenity of the area and avoids visual clutter along Winwick Road.”

In addition, it is also recommended that the Committee grant permission for the installation of an unlit free standing sign on the property west of Winwick Lane, subject to certain conditions.

The sign would also include information to draw attention to the link road and some of the stakeholders involved in the project. Street-related Parkside plans recommended for approval

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